Facebook Pixel
MarTech Podcast ™ // Marketing + Technology = Business Growth

Impression Volume Vs Quality -- David Finkelstein // BDEX

David Finkelstein, Co-Founder and CEO of BDEX, explores the impact of volume versus quality in marketing. As advertising budgets tighten and performance declines, brands are increasingly seeking greater value from media buyers. Unfortunately, there's no motivation for media buyers to prioritize quality over buying volume when there's a chance of budget reductions if they can provide the same level of performance with less money. Today, David discusses impression volume versus quality.  Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

MarTech Podcast ™ // Marketing + Technology = Business Growth
Ei soiteta