#53 Content & community with Mark Kilens / Drift

Community & content at Drift with Mark Kilens, VP of content & community

In this episode we discuss with Mark about:

✔️ Why should companies invest in building communities?

✔️ What has been the biggest challenges & learnings from building Drift insiders?

✔️Certifications as part of content & community marketing?

✔️ Three most important questions  that will serve as the foundation of your content and community strategy: 
1) What stage is your business?
2) Who is your audience?
3) How do they buy your product?

✔️ And many more...