#59 Product Led Growth with Bill Macaitis
Product-Led-Growth with Bill Macaitis. Bill is Growth Advisor and previous CMO of Salesforce, Zendesk & Slack. In this episode we discuss with Bill about:
✔️ What is Product Led Growth?
✔️Why companies should invest in Product Led Growth?
✔️Slack is a very common example of Product Led Growth. What were the biggest learnings while building PLG there?
✔️ PLG is all about delivering value before the paywall. Bill shares his thoughts on how to get the customers see the wow-moment quickly?
✔️ Do we need sales people if there is PLG?
✔️How to get started with PLG?
✔️ What are Bill's favourite places for inspiration on PLG?
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