#69 Audience Intelligence with Rand Fishkin / Founder of Moz & SparkToro
In this episode of Sales & Marketing Talk Show, Rand Fishkin, founder of Moz & SparkToro shares his thoughts about audience intelligence:
✔️ Why should companies understand their audiences better & how you got excited about the topic?
✔️ What should every company understand about their audience?
✔️Rand's tweet from 2015: “Best way to sell something - don’t sell anything. Earn the awareness, respect & trust of those who might buy”. Is this still working?
✔️ Previous guest question to Rand: Once you’ve nailed down who your ICP is, how can you use SparkToro to identify who your potential customers vs potential amplifiers are?
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