Pre-bunking: how to identify misinformation

Google is trying out pre-bunking techniques in a number of eastern European countries after a study found pre-bunking helped ‘inoculate’ people against misinformation.

The study showed 30,000 participants cartoons explaining some of the most common manipulation techniques- and later asked them about the tactics.

We speak with Jon Roozenbeek, lead author of the study and a postdoctoral fellow at Cambridge University’s Social Decision-Making Lab about how the study works and if this could help fight the deluge of misinformation online.

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