VP of Marketing at EZO, Rob Freedman, delves into the strategic decision-making between content marketing and channel expansion. He explores the benefits of understanding competitive intelligence and marketing strategies to enhance business growth. Rob emphasizes the importance of determining brand differentiators to stay ahead in the market. Show Notes Connect With: Rob Freedman: Website // LinkedIn The MarTech Podcast: Email // Newsletter // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of Marketing at EZO, Rob Freedman, delves into the world of asset intelligence and management solutions. He explores the significance of zero-party data and whether it's a trend worth pursuing in today's marketing landscape. Discover how EZO's innovative approach is shaping the future of data-driven strategies. Show Notes Connect With: Rob Freedman: Website // LinkedIn The MarTech Podcast: Email // Newsletter // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of Marketing at EZO, Rob Freedman, delves into the world of personalization in marketing. He explores the significance of understanding competitors to enhance marketing strategies and the importance of staying updated with market trends. Rob emphasizes the need to determine brand differentiators to stand out in the competitive landscape. Show Notes Connect With: Rob Freedman: Website // LinkedIn The MarTech Podcast: Email // Newsletter // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of Marketing at EZO, Rob Freedman, delves into the world of asset intelligence and management solutions. Discover how understanding your competitors can enhance your marketing strategies and why identifying your brand differentiators is crucial for success. Join Rob as he explores the topic of determining your brand differentiators in the competitive landscape. Show Notes Connect With: Rob Freedman: Website // LinkedIn The MarTech Podcast: Email // Newsletter // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the future of AI in customizing experiences independently from marketers. Exploring the potential of AI to personalize experiences autonomously, David discusses the evolving role of technology in shaping customer interactions. Join us as David Edelman shares insights on the trajectory of AI in delivering tailored customer experiences. Show Notes Connect With: David Edelman: Website // LinkedIn The MarTech Podcast: Email // Newsletter // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into mobilizing the C-suite to embrace personalization across the entire organization. By leveraging personalization strategies, businesses can enhance customer experiences and drive growth. Edelman's insights shed light on the importance of aligning leadership with personalized approaches to meet evolving customer expectations. Show Notes Connect With: David Edelman: Website // LinkedIn The MarTech Podcast: Email // Newsletter // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the realm of AI personalization strategies in this episode. Unveiling the secret sauce behind AI personalization, David emphasizes the importance of leveraging technology to tailor customer experiences effectively. By exploring the intricacies of AI-driven personalization, David sheds light on how businesses can enhance customer engagement and drive growth through personalized strategies. Show Notes Connect With: David Edelman: Website // LinkedIn The MarTech Podcast: Email // Newsletter // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the realm of AI personalization and its impact on improving ROI. Exploring the significance of leveraging artificial intelligence for personalized marketing strategies, David sheds light on how tailored approaches can enhance return on investment. Discover how AI personalization strategies can revolutionize marketing outcomes in this insightful discussion with David Edelman from Harvard Business School. Show Notes Connect With: David Edelman: Website // LinkedIn The MarTech Podcast: Email // Newsletter // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the history of personalization. Exploring the evolution of personalized marketing strategies, David emphasizes the importance of understanding customer needs and tailoring experiences to drive business success. Drawing on his expertise, he sheds light on the significance of adapting to changing consumer preferences and leveraging data insights to create impactful personalized campaigns. Show Notes Connect With: David Edelman: Website // LinkedIn The MarTech Podcast: Email // Newsletter // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

President Tom Burgess from Snippmedia, a global marketing solutions company specializing in disruptive engagement solutions, delves into the power of financial media networks. Discover how engaging with perceived competitors can enhance your marketing strategy by understanding the competitive landscape and defining your brand differentiators. Explore how Snipp's promotions and loyalty programs drive customer engagement across various touchpoints to optimize the path to purchase. Join the conversation with Tom Burgess on this insightful episode of the MarTech podcast. Show Notes Connect With: Tom Burgess: Website // LinkedIn The MarTech Podcast: Email // Newsletter // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

President Tom Burgess from Snippmedia, a global marketing solutions company specializing in fostering brand relationships through disruptive engagement solutions, delves into the secrets of CPG marketing success. Discover how understanding competitive intelligence and engaging with perceived competitors can enhance your marketing strategies. Learn about determining brand differentiators to stay ahead in the market. Show Notes Connect With: Tom Burgess: Website // LinkedIn The MarTech Podcast: Email // Newsletter // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Associate Vice President of North America at Lemma, Angelina Marmorato, delves into the dominance of programmatic buying in CTV. Discover how Lemma, a leading omnichannel SSP, revolutionizes supply curation for emerging formats with a privacy-first approach and dynamic creative. Explore how Lemma empowers agencies and brands with unprecedented control over inventory lifecycle and audience targeting, ensuring relevance and precision in advertising.  Show Notes Connect With:  Angelina Marmorato: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Associate Vice President of North America at Lemma, Angelina Marmorato, from Lemma, a leading omnichannel Supply-Side Platform (SSP), delves into the rise of linear streaming and its implications. She discusses how Lemma's privacy-first approach and dynamic creative solutions cater to diverse audiences through CTV and OTT channels, ensuring relevant content placement. With a focus on streamlining supply deals and maximizing relevancy without relying on user-based data, Lemma empowers publishers with unprecedented control over their inventory lifecycle. Show Notes Connect With:  Angelina Marmorato: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Learning & Video Ambassador at TechSmith, Matt Pierce, discusses tips for creating engaging videos. In this episode, Matt discusses his perspectives on: leveraging audience research for content creation strategies, impact of audience preferences on marketing campaigns, key findings from the study on audience preferences, adapting strategies to meet changing audience demands, and best practices for enhancing audience engagement. Show Notes Connect With:  Matt Pierce: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Learning & Video Ambassador at TechSmith, Matt Pierce, delves into the intricacies of modern video editing tools and making technology accessible for novice creators. In this episode, Matt shares his perspectives on the importance of understanding audience preferences for creators. He also explores the evolving role of video content in engaging audiences. Show Notes Connect With:  Matt Pierce: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Head of Global Innovation at ServiceNow, Inc., Brian Solis, delves into the importance of infusing digital warmth into business strategies. By focusing on creating genuine connections in the digital realm, companies can enhance customer experiences and foster stronger relationships. Explore how incorporating digital warmth can revolutionize enterprise operations and elevate brand differentiation. Show Notes Connect With:  Brian Solis: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brian Solis, head of global innovation at ServiceNow, delves into the rapid acceleration of technology and its implications on leadership, mindsets, and frameworks. Explore how generative AI stands as a major disruption, necessitating a shift towards innovation rather than mere adaptation. Brian also highlights the importance of empathy in marketing, emphasizing the role of understanding evolving consumer behaviors and leveraging AI to create more personalized and human experiences at scale. Show Notes Connect With:  Brian Solis: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder & CEO of Harkey Group, Scott Harkey, delves into the intricacies of finding your niche market. Discover how identifying and targeting a specific market segment can lead to more effective marketing strategies and better business outcomes. Gain insights into the importance of niche marketing and how it can set your business apart in a competitive landscape. Show Notes Connect With:  Scott Harkey: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and CEO of THE HARKEY GROUP, Scott Harkey, delves into the art and science behind billboards. Discover how this full-service, integrated marketing organization navigates the dynamic needs of its clients with a consumer-centric, performance-focused approach. Gain insights into the creative inspiration and award-winning strategies that drive success across various industry verticals. Show Notes Connect With:  Scott Harkey: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Co-founder & CEO Daniel Saks from Landbase, a leading agentic AI platform for go-to-market strategies, delves into the vast opportunities presented by AI in GTM. Discover how Landbase's GTM-1 Omni suite, powered by specialized AI models, streamlines sales and marketing workflows to enhance lead generation and conversion at scale. Explore the vision shared by a team of seasoned founders and operators to revolutionize go-to-market processes through automation, unification, and optimization. Show Notes Connect With:  Daniel Saks: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.