Get Booked and Interviewed on Podcasts In this episode, we delved into the world of podcasting, discussing the steps to successfully get booked and interviewed on the right shows. We talked about the unparalleled value of podcast appearances when it comes to exposure, audience expansion, and fostering potential collaborations. We walk through the essential steps from pinpointing the ideal podcasts for your message to crafting an irresistible pitch. I also shared tips on how to maximize the benefits of each interview. If you've never tried podcast guesting as a marketing strategy this episode will help. It's filled with valuable insights to help you navigate the intricate landscape of podcasting. If you're ready to elevate your message and take advantage of the podcasting platform, this episode is a must-listen. In this episode, we talk about: - Importance and benefits of getting on the right podcasts - Challenges of getting booked on podcasts and how to handle them - Steps to follow for success. The 3 things you need to succeed. Episode Links: One Sheet Example: https://drive.google.com/file/d/1urc6oQ9Cq_bAybDJmr4WPG1MAtFRficH/view?usp=sharing Blog Post with pitching email example: https://www.stephaniefiteni.com/digital-strategy/how-to-get-on-podcasts/ Did you Enjoy this Episode? Follow the Profitable Online Coaching Podcast by Email NEXT STEP? Are you setting up your online coaching business? or scaling up? Need new ways to generate leads and get your online marketing in ship shape? Book your free call here

How to write a coach's business plan that helps your practice thrive A business plan is crucial for a coaching business as it provides a clear vision, strategy, and financial planning. It helps in understanding the market, mitigating risks, and developing effective marketing and operational strategies. Moreover, a business plan aids in tracking progress. Overall, it serves as a roadmap for achieving success and managing the business effectively. In this episode, we talk about: How to clearly define your vision and identify what you don't want in your business. Business and Personal Values and how these are reflected in your business Defining your core offering: coaching packages. Use the calculator to determine your ideal hourly rate. Competitor research Prioritizing Key marketing data: leads, sources, closing rates. Simplifying your schedule and considering your lifestyle Episode links: Hourly Rate Calculator: https://my.stephaniefiteni.com/coachingratescalculator Niching Article to help you find a profitable niche Discovery Call Script-Writing How to Start a Coaching Business with the Resources You Have Podcast Website: https://www.stephaniefiteni.com/online-coaching/ Check out our blog about marketing for coaches and building an online coaching business: https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/ Did you Enjoy this Episode? Follow the Profitable Online Coaching Podcast by Email NEXT STEP? Are you setting up your online coaching business? or scaling up? Need new ways to generate leads and get your online marketing in ship shape? Book your free call here About the Show In the Profitable Online Coaching podcast, Stephanie and her expert guests answer the most common online coaching and coach marketing questions to help you unravel the facts and take the right next step for your coaching business. On solo episodes and with guests, she talks about popular topics such as marketing for coaches, blogging, digital marketing strategies, pricing, mindset, and how coaches build successful businesses. Stephanie is an experienced SEO Content Marketing Strategist as well as a Marketing Coach for Coaches. She talks about online marketing strategies, social media, search engine optimization (SEO), marketing tools, books, and much more. She learned programming as a fresh graduate and has worked as a trainer, programmer, and web consultant for over 15 years before becoming an online coach. For the last 6 years, she has offered 1:1 coaching and Online Programmes designed for coaches, therapists, and online service providers. She...

How to write a comprehensive coaching contract/agreement A coaching agreement can help you pre-empt trouble and make sure that your clients are well-introduced to what they are about to experience with your coaching. It's important to include information that not only protects you in case a client turns sour but especially to help the coaching clients understand the nature of the client-coach relationship. In this episode we talk about: The contract protects you Payment terms required in contract. Confidentiality, Nondisclosure Client concerns. Flexible coaching policies are crucial for maximizing profits. Limit liability for the coach; worst-case scenarios discussed Contract termination, refund, cancellation fees Episode links: The article mentioned with a coaching agreement template inside it Podcast Website: https://www.stephaniefiteni.com/online-coaching/ Check out our blog about marketing for coaches and building an online coaching business: https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/ Did you Enjoy this Episode? Follow the Profitable Online Coaching Podcast by Email NEXT STEP? Are you setting up your online coaching business? or scaling up? Need new ways to generate leads and get your online marketing in ship shape? Book your free call here

Creating your course is the easy part - you know your stuff right? But creating it and selling it is another game. There are many key considerations - pricing tops them all. In this episode, we talk about: 1. The Evergreen Value of Digital Mini Courses 2. Maximizing Your Mini Course: Duration and Content Considerations 3. Selling Your Online Course: Email Launches, FB Ads, and More 4. Breaking Down the $47 Challenge Trend 5. Creating Passive Income with Your Online Course 6. Moving Beyond $47: Offering Substantial Programs for Real Change 7. Navigating the Different Pricing Tiers for E-Courses 8. Tools and Solutions for Building Successful Online Programs 9. Understanding the Market: A Deep Dive into Online Course Pricing Episode Links: Podcast Website: https://www.stephaniefiteni.com/online-coaching/ Get support with your course launch and pricing: www.stephaniefiteni.com/call Did you Enjoy this Episode? Follow the Profitable Online Coaching Podcast by Email NEXT STEP? Are you setting up your online coaching business? or scaling up? Need new ways to generate leads and get your online marketing in ship shape? Book your free call here 

Whether you put prices on your website or not can effect the future of your business. If you pick the wrong option for your specific situation, you may be rigging your business. There are specific reasons and considerations to put your pricing on your coach website and there are reasons not to as well. Listen to this episode to be armed with the knowledge to make this decision for yourself. In this episode we talk about: - Introduction: Should I put my prices on my coach website? - Exploring the importance of price as a selling point for your ideal client - Considering the possibility of offering lower prices for higher-quality products - The need to clearly demonstrate the value of your program or service - When it might be advisable to include prices on your website - Challenges in explaining customization and individualized offerings on a website - Difficulties in conveying the unique aspects of high-ticket programs on a sales page - The personal interpretation of what constitutes a high ticket price - Strategies to explain pricing and customize the experience for clients - Not putting prices on the website to avoid potentially alienating potential clients based on price alone - Tips for encouraging potential clients to engage in discovery calls - Emphasizing the importance of showcasing testimonials and high-quality content to instil confidence in your abilities Episode Links: Podcast Website: https://www.stephaniefiteni.com/online-coaching/ Get support with your pricing: www.stephaniefiteni.com/call Did you Enjoy this Episode? Follow the Profitable Online Coaching Podcast by Email NEXT STEP? Are you setting up your online coaching business? or scaling up? Need new ways to generate leads and get your online marketing in ship shape? Book your free call here 

How can you turn your 1:1 Coaching Programs into an eCourse that sells? If you've spent many years doing only 1:1 caching, it can be hard to step back and take a bird's eye view of what you deliver in order to package it into a scalable online course. However it's worth the trouble because it can really grow your business and your income without putting more time pressure on you. Listen in to understand how... In this episode we talk about: Building the right online course - one that will sell The benefits you provide Breaking things down into units and modules Low ticket mini-courses High end DIY courses Pricing and selling Episode links: www.canva.com www.mangools.com/keywordfinder www.teachable.com www.thinkific.com Podcast Website: https://www.stephaniefiteni.com/online-coaching/ Check out our blog about marketing for coaches and building an online coaching business: https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/ Did you Enjoy this Episode? Follow the Profitable Online Coaching Podcast by Email NEXT STEP? Are you setting up your online coaching business? or scaling up? Need new ways to generate leads and get your online marketing in ship shape? Book your free call here

This podcast episode is an adapted version of the Live Webinar I ran a few weeks ago. You can find the full video webinar below and download all the functions from the links provided below too. A.I. is here to stay. You only have 2 options, embrace it as an ally or study it like an enemy. In this episode we talk about: Various A.I. tools and what they're for How things are likely to change How to use A.I. to create faster / better content How to not get penalized for using A.I. in your marketing Episode links: Webinar Video on Youtube: https://www.youtube.com/channel/UCZsti7zt8AcWMYseaYz6S2Q Video Transcript: https://www.stephaniefiteni.com/content-marketing/content-marketing-for-coaches/a-i-content-for-coaches/ Commands to copy and paste: http://my.stephaniefiteni.com/ai-content_commands NEXT STEP? Are you setting up your online coaching business? or scaling up? Need new ways to generate leads and get your online marketing in ship shape? Book your free call here

In this podcast episode, I speak with Glen Oliveiro, Founder & CEO of CoachVantage. CoachVantage is an all-in-one coaching platform that helps coaches deliver exceptional results for their business and their clients. Glen created CoachVantage after speaking with hundreds of coaches to understand the biggest pain points of running a coaching business. Coaches who were just starting out struggled with marketing and getting clients consistently. More established coaches felt overwhelmed by managing admin tasks single-handedly, including things like sharing documents with clients, scheduling appointments, and keeping track of client sessions. To try and solve the problem, they used different tools and ‘freebies’ like Calendly, Google Docs, Evernote, Excel, and PayPal to manage various aspects of their business. However, their data and client information was scattered in so many different places that there was no coherent view. As a result, it was counter-productive - they felt even more disorganized and unproductive. What they desired was a solution that would help them stay organized by automating their workflows and having everything in one place. In this episode we talk about: How coaches can stay organized and productive and have more time to create value for their business. How CoachVantage helps coaches to manage their practice seamlessly, deliver a professional client experience and coach more effectively. It’s like the ‘swiss army knife' for coaches, allowing you to: - Sell coaching programs online - Invoice clients - Sign e-contracts - Schedule sessions online - CRM to manage client information - Upload files and documents - Secure client portal to manage the end-to-end coaching journey - Track coaching hours automatically Episode links: Main website: www.coachvantage.com Article Mentioned: https://www.coachvantage.com/blog/coaching-platform Podcast Website: https://www.stephaniefiteni.com/online-coaching/ Check out our blog about marketing for coaches and the online coaching business: https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/

Not everyone has money to invest when they start their coaching business. It is possible to make it no matter how little money you have to start with. You just need to be realistic and plan accordingly. I actually started off my coaching business with zero budget. In this episode, we talk about how to start your coaching business now, with the resources you have: 1. Find a tool that would allow you to receive money, so people can pay you for your delivery. You can begin by using PayPal or a similar tool. 2. Find a tool to deliver your service with. Say you're an online coach. In that case, you can use Zoom, Skype, Google Meet, or the like to interact with your clients. To share files, you can use Google Drive or similar tools. You don’t really need anything more. 3. Marketing. ● Choose organic forms of marketing that will help you gain the visibility you need to sell your packages. You can start with blogging, spending time making valuable interactions on social media, and getting to know your community. ● Offer something for free. Freebies, free coaching sessions, live training for people in your group, etc. will help you get more traffic. Your first goal is to get on as many discovery calls as possible. ● My favorite marketing tip is SEO. 98% of my traffic and leads still come from search engine optimization and blogging. For more information go to www.stephaniefiteni.com

Creating a content plan can feel hard when you overanalyze your business and audience and get yourself into an overwhelmed state. Sometimes you might also experience idea blocks. When you create a content plan the RIGHT way, both these issues are not a problem.  I dislike the airy fairy way in which some so-called content experts will also you to think of your pillars and create your content plan based on that. It might be enough if you’re looking to do a little bit of social, but if you want to create a content plan that actually generates leads and turns them into clients, then you need to go a little bit deeper. You need to find topic ideas that your ideal clients are already out there looking for. You need to have proof - not just base your content plan on assumptions. In this Episode, we talk about… - Focusing on producing less content at higher quality As a coach, your content needs to generate leads but also build your authority. So don’t skimp on quality. - Create your titles from keywords Learn how to research your ideal clients and how to use keyword research tools (ideally multiple ones) so that you know for sure what people want. - Convey your values Make sure that people who come across your content know your values  - Add testimonials and case studies Pepper your content with client success stories only people who believe you can deliver what you promise will buy. - Create a doable repurposing strategy Repurposing is key to amplify your visibility but the idea is to do as much as possible with the resources you have not to overwhelm yourself or dream bigger than your resources allow. More information at www.stephaniefiteni.com

Branding is key for any business even solopreneurs. A Brand is what makes you memorable, what makes you different. This is what sets you apart from others, and it is important in order to stand out and be chosen by prospective customers. The most successful coaches have great brands - personal brands. As a coach you are chosen not just for your qualifications and track record but also for being you. Prospective clients will get to know you to understand if they are an energetic match - coaching and coachees spend a lot of time in intimate conversation so it is important for your prospects to see you s someone they can potentially connect to. And that’s a matter of chemistry. This is why your Brand needs to have all the elements that make up your chemistry - who you are. So that your prospects can take an informed decision. A brand should repel those you don’t want to work with and attract those you love to work with. In this episode we talked about : - Building your personal Brand The 4 steps to building a strong personal brand for your coaching business. - Your Personality and why it matters for Personal Branding Your personality is the core of your brand when you’re building a coaching practice. - Define your Core Values to define your Brand What values do you live by? What values do you manage your business by? - Find your Band Story Look for the stories in your brand. Your own and those of your clients. - Define your Messaging Be clear about who you’re for and who you’re not for. - Briefing your designer and photographer Getting clear about your Brand will help you give clear instructions to your logo designer and photographer. For more information go to www.stephaniefiteni.com

I come across a lot of coaches that have been spinning their wheels for a very long time and still haven't managed to get their businesses off the ground. This can be really frustrating and some get so demotivated that they go back to their day job. But coaching is a vocation, for most, and if you go back to your day job you would be doing your future clients a disservice. Coaches change lives - that's what we do. But you need to stay in business in order to change lives. In this episode we talked about: > The pitfalls to avoid as a new coach. > Why you should never avoid niching > Picking the right marketing strategy for your business stag >Don’t ignore your personality, passions and your dreams > Don’t hire gurus that are not actively doing what they teach (even if they have 20 years' experience!) > Don’t underestimate the power of showing up (even to crickets at first) in a way you enjoy > Don’t overgive or coach in your content > Don’t use marketing techniques that ruin your reputation Episode Links: www.stephaniefiteni.com/reviews www.stephaniefiteni.com/call Did you Enjoy this Episode? Subscribe using your favorite podcast platform NEXT STEP? Are you setting up your online coaching business? or scaling up? Need new ways to generate leads and get your online marketing in ship shape? Book your free call here

In the last couple of years, we have seen a difficult business environment. The Covid pandemic, low interest rates, high inflation, and now war in Europe compounding all of these. We have seen many business disappear, some had been around for decades and yet they were not stable enough to withstand the knocks. This episode helps you see your coaching business with different eyes. Anyone can create a coaching practice in booming times. But what about when times are hard? will your business withstand that? or can you even start a business in hard times? The answer is yes, I co-founded my brick-and-mortar advertising agency in the recession of 2008. And that taught me a lot about the basics that make a strong business, not because I got it right, but precisely because I made al the mistakes and corrected course to do better. The coaching business has been growing exponenetially. A lot of new people are jumping on the bandwagon. Partly because of the freedom it promises, partly because the demand is also increasing. It is a strong industry that is expanding. The sad thing, however, is that only about 3% of coaches actually earn enough to leave their day job. And very fewer make 6 figures plus. Listen to this episode if you want to understand how to create a business that not only survives the hard times but thrives. In this episode we talked about: > Getting your basics right. > Build a strong brand > Building a stream of new daily visitors to your website a.k.a traffic > The role of your email list > How to listen to what people want and evolve your business in that direction Episode Links: www.stephaniefiteni.com/reviews www.stephaniefiteni.com/call Did you Enjoy this Episode? Subscribe using your favorite podcast platform NEXT STEP? Are you setting up your online coaching business? or scaling up? Need new ways to generate leads and get your online marketing in ship shape? Book your free call here

Achieving six figures in sales in your coaching business is easier than you think. Actually, it's way easier when you keep it simple. In episode 50 of the Profitable Online Coaching Podcast, we discuss the coaches' two-step, six-figure sales funnel. But before we get into the details… Do you know what a funnel is? >>A funnel is made up of the little steps a person takes towards becoming your client. These steps can be downloading a freebie or registering for a webinar - there can be many windows into your coach funnel. The goal is to keep them moving forward to the following steps till they're ready to work with you. >> The two-step six-figure sales funnel is the simplest, and it will take you from starting a coaching business to reaching six figures with one funnel and one lead generation strategy. The more complex your funnel is, the longer your funnel is going to take to convert. we also talked about... ●   The sales funnel, in reality, is made up of the steps that your coaching clients take before they decide to buy from you. We call it the customer journey. It's something you need to become familiar with. ●   It's important that the first step is very well attuned to your target audience. It's got to show your expertise, help your prospect understand why they need what you're selling, and how they will make it happen. ●   Content should come easy. It should be the format that you enjoy. If you don't enjoy being on Facebook, do not stay on Facebook - it just won't work for you. You can create any other content and then reformat it for social media. ●   It is recommended to have core content because that core content is going to go somewhere where people are going to keep finding it indefinitely. This is why you need core content. ●   The second step is so simple. The important thing is just to have your call to action.

Building a successful coaching business is almost entirely about marketing. And marketing is all about the quality of your core content… In episode 49 of the Profitable Online Coaching Podcast, I'm breaking down the most efficient and proven marketing strategies for coaches to grow their business from $0 to $100k (or more) in about 12-18 months.  But before we get into the details… Do you know what's common in every successful coach's understanding of marketing? Two things: >> Marketing for coaches isn't just about getting people to see what you're selling. It's also about building authority and trust. >> Marketing for coaches is as much about planning as it is about ideating. Listen, measure, look, plan and oversee your marketing.  If you think social media is the best way to market your coaching business, you're in for a surprise. Because the best marketing asset you can build is probably also the most underrated: your blog, for example. In this Episode we talked about: >> The best way to go about your marketing is to measure and listen to what's happening in your own marketing. Multiply the marketing effort that is giving the most reward. >> Blogging is a perfect way for coaches to advertise themselves. Because it does the advertising without explicitly showing they're advertising. Blogging is a way of proving your authority and placing your content high up in Google search rankings. >> How to start a blog if you're a non-writer? Start a podcast! Turn your audio content into pieces of writing or hire professional writers to do the writing for you. >> Do you need 1000's of visitors to get your blog to support your business? Absolutely not. Even if you just have a few hundred people visiting your website, you will start selling if you’ve built your content plan correctly and are attracting the right people. >> Wait until you're fully booked for a while before offering paid resources or courses. It will help you broaden your outreach instead of narrowing it down. >> Make sure your content is designed specifically for the kind of people that need you.  And focus on the conversion rate. Episode Links and Mentions Book a Call: http://www.stephaniefiteni.com/call Website: https://www.stephaniefiteni.com Did you Enjoy this Episode? Subscribe using your favorite podcast platform NEXT STEP? Are you setting up your online coaching business? or... Need new ways to generate leads and get your online marketing in ship shape? Book your free call here

My guest today is Tiffanie Kellog, Tiffanie entered the entrepreneurial world in 2003 and since then, she has spent her time traveling across the globe helping thousands of entrepreneurs create amazing businesses and improve their networking and referral skills through keynote presentations, workshops, online programs, and more! Whether sharing her expertise on referral marketing, networking or maximizing your time, Tiffanie will knock the socks off the audience with her fun and entertaining style. Tiffanie shares, “My goal is to help people achieve their dreams by giving them the tools needed to make more money in less time so they can have more fun!” She is the author of 4 books including 4 ½ Networking Mistakes. We talked about… >> Simple steps to improve your referrals >> Creating a network of referrers >> Identifying where your network is >> Referral mistakes to avoid Episode Links and Mentions: >> Stephanie's Client Attraction Content Plan Training https://my.stephaniefiteni.com/moreclients (it's free but seats are limited - grab yours asap) >> More Referrals: Double Your Referrals in 30 Minutes a Week - https://bit.ly/TKmoreref >> https://tiffaniekellog.com/ Did you Enjoy this Episode? Follow the Profitable Online Coaching Podcast by Email NEXT STEP? Are you setting up your online coaching business? or scaling up? Need new ways to generate leads and get your online marketing in ship shape? Book your free call here

In this episode, we talk about inbound marketing strategy. This is the fourt of a series of 4 episodes covering the topics of Inbound Marketing, Outbound Marketing, and Referrals/Affiliate Sales. Lead generation is the lifeblood of every business, but it doesn't have to be hard. Getting leads can be easy. In this episode you will learn: What is inbound marketing Why it saves you time and money How to pick the right strategies for you Episode links https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/lead-generation-for-coaches/ Follow the Profitable Online Coaching Podcast by Email Did you Enjoy this Episode? Subscribe using your favorite podcast platform NEXT STEP? Are you setting up your online coaching business? or scaling up? Need new ways to generate leads and get your online marketing in ship shape? Book your free call here

In this episode, we talk about outbound marketing strategy. This is the third of a series of 4 episodes covering the topics of Inbound Marketing, Outbound Marketing, and Referrals/Affiliate Sales. Lead generation is the lifeblood of every business, but it doesn't have to be hard. Getting leads can be easy. In this episode you will learn: What to expect from outbound marketing How the conversion rates work How to start Episode links Emailing Tool Follow the Profitable Online Coaching Podcast by Email Did you Enjoy this Episode? Subscribe using your favorite podcast platform NEXT STEP? Are you setting up your online coaching business? or scaling up? Need new ways to generate leads and get your online marketing in ship shape? Book your free call here

In this episode, we talk about referral strategy. This is the second of a series of 4 episodes covering the topics of Inbound Marketing, Outbound Marketing and Referrals/Affiliate Sales. Lead generation is the lifeblood of every business, but it doesn't have to be hard. Getting leads can be easy. In this episode you will learn: The 3 main types of referrals How to turn a trickle into a consistent stream of leads Uplevelling with affiliate programs Episode links Drop your referral questions here Follow the Profitable Online Coaching Podcast by Email Did you Enjoy this Episode? Subscribe using your favorite podcast platform NEXT STEP? Are you setting up your online coaching business? or scaling up? Need new ways to generate leads and get your online marketing in ship shape? Book your free call here

In this episode, we talk about lead generation. This is the first of a series of 4 episodes covering the topics of Inbound Marketing, Outbound Marketing and Referrals/Affiliate Sales. Lead generation is the lifeblood of every business, but it doesn't have to be hard. Getting automatic leads from your website should be easy. In this episode you will learn: The 3 main types of lead gen for coaches How to pick the right one for you The importance of aligning more than one form of lead gen for business resilience   Episode links Drop your lead gen questions here Follow the Profitable Online Coaching Podcast by EmailDid you Enjoy this Episode? Subscribe using your favorite podcast platform   NEXT STEP? Are you setting up your online coaching business? or scaling up? Need new ways to generate leads and get your online marketing in ship shape? Book your free call here