Inside the wild, star-studded sale of the Ottawa Senators

Nobody who covers the business of sports can remember a bidding process quite like this one. For one thing, everybody's talking! Normally this is a behind-the-scenes process that only goes public when a winner is chosen, or a final bid or two is being examined. But this time, ever since actor Ryan Reynolds threw his hat into the ring early, the whole saga has largely played out in public.

And not just in public, in Hollywood and beyond. After Reynolds got involved, other bidders added Snoop Dogg and The Weeknd, respectively, to their bids, and Snoop has been doing media interviews talking up his love for hockey, and the city of Ottawa in general. It's safe to say that nobody expected the sale of the NHL's smallest Canadian-market team to make international headlines like this. So ... what's going on here?

GUEST: Elliotte Friedman, Sportsnet insider, Hockey Night In Canada panelist, co-host of the 32 Thoughts podcast

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