#215: The Marketing Genius Behind Crypto.Com: The World's Fastest Growing Crypto App

Steven Kalifowitz is the marketing genius behind the world’s fastest-growing crypto app - crypto.com. He made a name for himself while spearheading the brand’s shift into sports marketing with breakthrough partnerships including UFC and Formula One, renaming LA's most iconic sports and entertainment venue to the Crypto.com Arena. In this episode, we dive into crypto.com’s approach to marketing and advertising, why they signed these large-scale partnerships, how they plan to continue growing their brand’s impact and how Steven sees the industry evolving. Having recently been recognised amongst Forbes’ 50 most entrepreneurial CMOs – it’s clear why Steven Kalifowitz is one of the most innovative marketers of our time.

Discussion points

02:39 Building crypto.com

06:17 Why crypto.com chose sports marketing as an avenue

09:21 Crypto.com’s marketing approach

18:55 Steven’s journey into marketing

27:44 Crypto.com’s strategic brand partnerships

38:52 Crypto regulation in the UAE

41:13 Is Dubai the future crypto centre of the universe?

47:13 The growth of the crypto industry

53:08 Where Steven draws inspiration from

Show Sponsor:

Vault Hill: A blockchain-based technology company with an ecosystem comprising of a human-centric metaverse: https://www.instagram.com/vault_hill/?hl=en

Najahi Events: The UAE’s leading event promotor https://www.instagram.com/najahievents/?hl=en

Socials:

Spencer Lodge

https://www.instagram.com/spencer.lodge/?hl=en

https://www.linkedin.com/in/spencerlodge/

https://www.youtube.com/c/SpencerLodgeTV

Steven Kalifowitz

https://twitter.com/skalifowitz

https://www.linkedin.com/in/skalifowitz/