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Above the Fold - Marketing and Laughs

Unpacking consumer packaged goods w/ Michael Keplinger of SmashBrand

Grocery shopping is about to get interesting. Because there's a science to how people shop for consumer goods, and Michael Keplinger, SmashBrand's Director of Strategy knows it inside and out. If you've ever wondered why labels look the way they look and say the things they say (or don't), you're in for a treat. 

Above the Fold - Marketing and Laughs
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