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by Bob Hutchins, Brad Ayres & Ken Ott
Agency Exposed Podcast

The Marketing Benefits of iOS 14.5

Description

Summary:

In today’s episode, we look at the benefits of the iOS 14.5 update to marketers and agencies as they serve their clients. We’ve heard all of the noise about how the privacy updates will kill digital advertising, but the truth is advertising was around way before the tracking that we currently know.

Top 3 Curtain Pulls in this episode:

  • Look to the good - the smart marketers aren’t the ones fighting against the changes. The smart marketers are the ones looking at how they can use the current updates to create better advertising.
  1. The market always wins - The market is perfect in its imperfection. Everything is balanced over time.
  2. Forced innovation - These changes are inherently forcing out old technologies (like cookies) which mean new technologies that are better will have to be created.



For more tips, discussion, and behind the scenes:



About The Guys:

Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000-2017. He is also the author of 3 books. More on Bob:

Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad’s knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad:

Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world’s most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken:

Details

Episode 74

Season 1

by Bob Hutchins, Brad Ayres & Ken Ott