Baddý Sonja Breidert - Content strategy

Baddý Sonja Breidert is the CEO and co-founder of the European digital agency 1xINTERNET as well as a board member of the Drupal Association.

In this episode, we talk about content strategy and its role in digital strategy. We start with why a content strategy is so crucial at a time when content reigns, then we cover the key prerequisites for devising a content strategy, its value for businesses and its changing nature in an omnichannel, post-Covid digital reality. Baddý illustrates her points with some great practical examples and introduces tools that they frequently leverage at 1xINTERNET, such as content templates.


Links & mentions:

• events.drupal.org/europe2020/sessions/your-first-steps-successful-content-strategy-workshop
• twitter.com/baddysonja
• linkedin.com/in/baddysonja
• b.breidert@1xinternet.de
• 1xinternet.de/en