Brant Cooper - The most common misconception about digital transformation
Brant Cooper is a renowned entrepreneur and keynote speaker, New York Times bestselling author of The Lean Entrepreneur and the CEO and founder of Moves the Needle.
Dedicated to helping startups and entrepreneurs succeed with digital for over two decades, Brant truly has his finger on the pulse of the most common digital transformation trends and pains, as well as a less obvious but nonetheless important misconception about digital transformation: that digitization is all there is to it.
In this episode, we attempt to bust this myth by showing how true digital transformation requires a change in mindset rather than just the adoption of new tools in order to truly transition into the age of the digital. We discuss the importance of a good balance between people and technology, adopting more people-focused approaches, and embracing uncertainty in business planning and decision making.
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