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by Association of National Advertisers
ANA Podcast Network

ANA Marketing Futures Podcast Episode 28: TV's Watershed Moment with TVSquared

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In 2020, as the world was on lockdown, consumers reignited an old relationship – with their TV, that is. Today, we’re joined by Bob Ivins and Jo Kinsella of TVSquared to discuss the rebirth of television, and what it means to advertisers. Bob and Jo explained why Direct-to-Consumer brands are turning to TV in droves and gave their opinions on when we might finally see fully-addressable TV ads.

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by Association of National Advertisers