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The Business of Winning Podcast

Paddy Lowe, Julian Tan, Lando Norris & The eSports Revolution

The Business of Winning Podcast
The Business of Winning Podcast

One of Formula 1's leading engineers, Paddy Lowe talks about Lewis Hamilton's qualities as the driver of this era, reflects on his early days at Williams and the development of active suspension and talks about his interest in helping bring an industrial approach to solving the planet's climate crisis - and hints at a return to Formula 1. Dr Julian Tan is Formula 1's head of eSports and, with the new series underway, he explains F1's eSports journey so far, the effect of Covid on helping accelerate this part of F1's business on-line, and how quickly they pivoted the business when the pandemic started to emerge in January. Finally, McLaren's stellar driver Lando Norris discusses his passion for eSports and computer gaming, its relevance to him as a driver and how much he enjoys that aspect of his life - while acknowledging that nothing quite matches driving a contemporary F1 car flat-out on the race tracks of the world.

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The Business of Winning Podcast
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