Epävarmuus ajassamme luo turvan ja pysyvyyden tarvetta. Keskustelimme aiheesta aivotutkija, professori Minna Huotilaisen kanssa ja kuulimme, että audio voi olla terveysteko, jolla luodaan hyvinvointia. Monen sosiaalisen median lisätessä ahdistusta ääni erottuu päinvastaisella vaikutuksellaan. Äänessä piilee myös brändeille valtava voimavara, jolla voi aikaansaada paljon hyvää!

Haastattelun kuuntelemalla tiedät, miten luot äänellä turvallisuuden tunnetta ja otat kuulokuvista hyödyn irti markkinoinnissa ja viestinnässä!

Haastateltavana Minna Huotilainen, aivotutkija, professori, Helsingin Yliopisto | Haastattelija Vellu Maurola, Audio Branding Specialist, Bauer Media

Äänituotannot K-System | Kansikuva Reija Forss

Audio Landscape 2024: Audio on terveysteko

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Audiopala-podcast sukeltaa syvälle äänen käytön maailmaan kiinnostavien vieraiden kanssa. Laurin ja Vellun johdolla tutustutaan mm. audio brandingiin, tilaääneen, vaikuttavaan audiomainontaan ja tarkastellaan menestyneitä caseja meiltä ja maailmalta.