Brittiläisen Radiocentren suunnittelupäällikkö Mark Barber vastaa kysymyksiin radion tehokkuudesta brändin rakentajana ja radion mittaamisesta. Miksi radio toimii, ja miksi markkinoijat sijoittavat suuren osan budjeteistaan medioihin, joiden mitattu vaikutus ei ole niin vahva? Haastattelijana Lauri Domnick, Bauer Median Head of Audio Branding.

Käytätkö markkinointibudjettisi väärin?

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Ääni vaikuttaa meihin enemmän kuin uskoisimme. Audiosaari on kanava, joka tarjoilee kiinnostavia näkökulmia äänen voimasta ja sen potentiaalista liiketoiminnan kasvattamiseen. Käännä korvasi kohti Audiosaarta ja anna äänen viedä! Bauer Media – Me olemme ääni