The Mad Genius of Spirits Marketing Steven Grasse | Bartender at Large ep. 326

This week we are joined by spirits marketing guru Steven Grasse, Founder and CEO of Tamworth Distilling in New Hampshire to discuss his new book, Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience. For those that don't know, Grasse is the creator of some of the biggest brands in the world, such as Sailor Jerry Rum and Hendrick’s Gin, so tune in as he shares his secrets as to how he is able to build such successful brands.

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