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Beauty and the Biz

Convert Consults Using Risk Reversal

Risk reversal is a proven strategy that makes it impossible for patients to say no. It's been around forever and is used in other industries, and by top companies such as Nordstrom.

Learn how you can use the risk reversal strategy in your own practice to convert more consultations and set your practice apart form the rest!

If you want to talk more about your specific situation, just leave me a message at www.CatherineMaley.com or DM me on Instagram.

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Thanks so much and talk soon!

👁DON'T MISS THESE INTERVIEWS��

​Robert Singer, MD FACS- Former Pres. of The Aesthetic Society ➡️

Grant Stevens, MD FACS-Former ASAPS Pres. ➡️

E. Gaylon McCollough, MD FACS- Former Pres. of AAFPRS, ABFPRS, AACS ➡️ 

​✔️ STAY UPDATED! ✔️
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Ep.116: Convert Consults Using Risk Reversal

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Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. 


Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Ep.116: Convert Consults Using Risk Reversal

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