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Black Magic Woman

IBA Partnership Series - James Morgan

Black Magic Woman
Black Magic Woman

This episode is proudly sponsored by Indigenous Business Australia who serves, partners and invests with Aboriginal and Torres Strait Islander people who want to own their own future.


James Morgan is the owner and operator of Yibekka Kakadu Tours. He is passionate about protecting sacred sites within Kakadu National Park creating more career opportunities for his family.


As a local Bininj man living and working in Kakadu. James’s experience includes working in the Kakadu National Park Cultural Heritage team conducting rock art surveys and managing the cultural archive. He also has tourism expertise working as a guide on the Yellow Waters Cruise as the Media and Communications Officer for Kakadu National Park. With direct family connections to Kakadu, James can provide personal and first-hand accounts of the history of Bininj people who have lived in Kakadu for thousands of years.


To help develop the for-purpose business model, James was a participant in Indigenous Business Australia’s Accelerate with IBA program, which exists to help Aboriginal and Torres Strait Islander entrepreneurs to build and run their social enterprises.


Through the program, delivered by The Difference Incubator, James, alongside six other Indigenous businesses, explored the value proposition and potential revenue streams for the business, while also developing an impact model that ensures measurable, meaningful social return to community.


James’s vision for the future of the Kakadu tourism industry is beyond his business. He wants an industry of businesses wholly (or at least majority) owned and operated by Aboriginal people. He wants to see businesses where Aboriginal people are in the top roles, where employees feel valued, and that Bininj kids grow up wanting to work for.


Recommendations throughout this episode: 


Website: www.blackmagicwoman.com.au

https://www.yibekka.com.au/about


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The Black Magic Woman Podcast is hosted by Mundanara Bayles and is an uplifting conversational style program featuring mainly Aboriginal guests and explores issues of importance to Aboriginal people and communities.  Mundanara is guided by Aboriginal Terms of Reference and focusses more on who people are rather than on what they do.


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