Creativity Inc. by Ed Catmull

Ed Catmull basically invented the concept of an attractive and successful "Company Culture." He very carefully cultivated the attitude and culture of creativity within the walls of his businesses; but he wasn't always a rousing success.

What most people aren't aware of, is that Toy Story almost didn't exist. If it weren't for Ed's strong understanding of himself and his business, the team at Pixar would never have had the meetings that led to the revitalization of what is now known as a wonderful, classic film about Woody and Buzz.

Joe and Jeff talk through the ideas and systems that helped Ed thrive through tough times, and keep the team whole and thriving after being purchased by the behemoth known as Disney.