When I say the word “conversion” what comes to mind? Over the years, conversion has become a buzzword in small business and small business marketing — but what does conversion mean, and why is conversion something you should be thinking of as a small business owner? In marketing and web design, the definition of conversion is: “When a website visitor completes a desired goal.” Therefore, a conversion-focused website, or a website that converts, is a website strategically-designed to help your visitors complete your desired goal or goals — to choose to book your services, purchase your products, or further engage with your business in the ways you hope. Today, I’m sharing 5 actionable ways to create a conversion-focused website — so your website converts your visitors to paying clients.
Helpful Links: Podcast Show Notes: https://withgraceandgold.com/category/podcast/ With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgold FREE Resources from With Grace and Gold: https://www.withgraceandgold.com/free
About Brand It, Build It Podcast: The Brand It, Build It Podcast — a chart-topping small business marketing podcast hosted by Kelly Zugay of With Grace and Gold® — equips you to grow your creative small business with purpose and strategy.
About With Grace and Gold®: Honored as Showit Designer of the Year, With Grace and Gold® has proudly served thousands of small businesses worldwide through award-winning, elevated brand and web design since 2014. For custom brand design services, custom web design services, and easy-to-customize Showit website templates for photographers, event planners, wedding professionals, interior designers, and creative small business owners, please visit With Grace and Gold: www.withgraceandgold.com
The podcast Brand It, Build It Podcast with Kelly Zugay of With Grace and Gold is embedded on this page from an open RSS feed. All files, descriptions, artwork and other metadata from the RSS-feed is the property of the podcast owner and not affiliated with or validated by Podplay.