237 | How To Reposition A Brand (6-Step Strategy Process)

Learn how to reposition a brand with the 6-step brand strategy process.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this video, you’ll have a 6-step repositioning strategy process you can use to reposition your brand or your client’s brand.

First, we’ll answer the question “Why reposition a brand?” and explore the fundamental strategic reasoning, including

Evolving markets,
Change in target audience,
Change or growth in the product portfolio,
Signal a new approach & era,

Next, we’ll dive into the 6-step repositioning strategy process

For more brand strategy resources and downloads visit https://brandmasteracademy.com/