About this podcast
Each episode we will interview someone who has thoughtfully crafted their reputation in business or society.
About this podcast
Each episode we will interview someone who has thoughtfully crafted their reputation in business or society.
How Do I Make Sure That I Am Using the Best Strategy for My Business?
From marketing to customer service, there are a ton of different strategies for approaching different aspects of a business. When executed optimally, business strategies have the potential to launch a business to the next level. Of course, that also means you have to be using the right strategies for your business. So how do you make sure the strategy you’re using is the best one? Pay Attention to Others No matter how experienced you are and how long you’ve been in business, there’s always going to be someone who’s been around longer and has more experience. It’s also practically guaranteed that others in your industry are putting different business strategies into action at any given point. These people and entities can be excellent resources that you can look to for inspiration for developing your own strategies. Take the time to analyse your competition. See what does and doesn’t work for them, keeping in mind the similarities and differences between them and your business. Talk to Your Employees You’re the one who does the planning for strategies, but the employees are the ones who execute them. As such, one of the things you definitely should be doing, if you want to determine whether or not your strategy is working, is to talk to your employees. There are plenty of benefits to talking to the people who are carrying out your business strategy because they often know what is working and what isn't. They may even have some insights as to why that’s the case. This type of collaboration can be incredibly valuable and help you finetune your strategies to make them more effective going forward. Perform Strategic Analysis Of course, identifying the best strategies for your business should start with proper planning. That’s where performing strategic analyses comes in. A strategic analysis uses data to guide goal setting and decision making. It helps provide the context and framework that you need to craft an effective strategy. For optimal results, strategic analyses should be done regularly so you can adapt your strategies as needed. Ultimately, what defines a strategy as being the best for your business is going to depend on what you’re trying to achieve. Paying attention to what’s working for others, getting feedback from your employees, and performing strategic analyses are some of the things you can do to determine how well any given strategy is performing. Over time you should be able to determine what strategies work best for your business. You can help your business even more with a great web design. Contact us so we can create the perfect one together!
What You Should Be Doing When Leading Your Business through Periods of Growth
Usually, business articles talk about how to get your company started or out of a rut. But few articles mention what to do during the periods of amazing success. As such, business success consistently ebbs and flows. But what you do when you are successful can change this, helping your business sustain growth over time. Supporting Your Employees When your business is doing well, celebrate this with your employees. Hold parties and events to thank them for their hard work. Write letters of encouragement to people who have helped you out significantly. Take this time to build company morale and bring the team together. It may not get you material gain, but it will make your employees glad they work for you. On top of that, you might be able to find ways to expand the company. This can give your current employees opportunities for more responsibilities, raises, and impact on the business at large. Showing your support for the hard work of every employee will help your business sustain its momentum. Using the Right Methods You can’t allow company growth to blind yourself to ways you can save money. After all, it only takes a couple of wrong moves for a company to fall from grace. Use the most economical methods to save money long-term. For example, 3P is intended for rapid improvement, which is critical if your business is going through a period of rapid growth. Using this method, you can reduce the amount of time and money you are spending in manufacturing, helping you sell more products for a cheaper amount of time. Other methods cite how you should look for networking opportunities that will help you spend less on materials. Don’t Settle Down Don’t settle down on the advertising or production of your product. Some business owners spend a ton all at once on advertising with hopes to drive sales. However, over time these efforts slow down, resulting in fewer sales and less money to work with. Constantly analyze your marketing data during this point. Ask yourself why people are buying your product, and how can you keep this sustainable. Marking these strategies can help you curve downturns and plan for the future with better efficiency. Never become too comfortable. As soon as you do, it becomes more likely that something will go wrong in your company. Be cautious and optimistic. Talk with your employees and thank them. Be a great leader, and your employees will work for your company’s success. Read this next: How to Build a Business That Can Withstand the Next Recession
How To Keep Your Company From Becoming Stagnant
Sometimes business is boring. It’s exciting starting and learning new things. Eventually, the swirl of activity becomes commonplace. What can you do to keep your business (and your income) from becoming stagnant? How can you keep moving and growing in the marketplace? Talk to Your Network Networking isn’t just there for the beginning of establishing yourself. Your network is a helpful tool to keep you from feeling bogged down and bored. Checking in with your network will help you to recognize what new tools they are using (or offering) and what options you have to continue your upward momentum. Networking isn’t just for newbies! After long pandemic shutdowns, going to seminars and association meetings sounds better than ever before, and can get your business out of that rut. Networking lunches and visits with associates whose company you both enjoy, and who are mentors to your work, are great spaces in which to dream the next part of your dream. Quality Control Businesses learn how critical quality control is, the hard way, over and over again. There is nothing that will cause your growth and movement to become stagnant faster than shifting to cheaper suppliers who have lesser quality merchandise than you originally have become known for and established within the marketplace. It’s important to establish high quality and sustain that quality. Quality control groups are perfect for problem-solving at work. They can help you make sure that your products are meeting customer demand in a timely fashion, at a high quality. Stagnation or Plateau? It’s easy to think you’ve fallen into stagnant swamp waters when you’re just in a temporary plateau. Not all parts of a business are constant upwards growth, and they shouldn’t be. A plateau is a time to sit and reflect upon where you would like to be, and in which direction you’d like your growth to occur. It’s the moment before the spring into action, a temporary lull. Embrace the stillness and continue to work towards learning and growing as an entrepreneur. Your business is more than a livelihood and provides for more than yourself and your own family. Being able to take a space of time to refocus and reconnect with networking friends, hone your skills and shore up the quality of content and supplies are critical things during this re-launching year. A post-pandemic marketplace waits for you! Read this next: How Your Career Can Benefit From Entrepreneurship
How to Know When You Should Leave a Job
Whether you have been in your job for years or only recently started, there are a few warning signs that indicate you should leave your position. Loyalty as an employee is important but knowing when to leave can be even more important for your health and your success in your career. There’s No Room for Advancement If you love your job, it can be really difficult to leave, but if there is no room for advancement, it may be time to find somewhere new. If you are building your career and looking to move forward, you must always have room to grow. You are likely always increasing your skills, experience, and ability, so your position and pay must reflect that growth. Once you know you can’t advance any farther at your current workplace, it may be time to find somewhere else to work. Your Safety Isn’t Protected If your workplace doesn’t take your safety seriously, it is time to move on. You have the right to be safe at work, and a good workplace will make sure that they take every step to keep you safe. Hazards in the workplace should be clearly identified. Failing to do so puts you at risk of injury. If you find that your workplace is unsafe, it is time to move on to a better situation. You Aren’t Being Supported in Your Work If you aren’t being supported in your work by management, then it may be time to leave your job. A good manager will be available to you and will help you to learn and grow in your position. They will also make sure that you have what you need to get the job done. If your manager isn’t taking care of these things and you feel like you have more on your plate than you can reasonably handle, it is probably a good idea to find a new job. Employees can’t do their best work when they aren’t being supported, and it can be disheartening to go to work day after day and not be appreciated or get the support you need. Figuring out that it is time to leave your job can be difficult and making the jump can be even more so. But if your job isn’t giving you what you need, it may be time to find something new where you can feel happier and meet your potential. Read this next: How Your Career Can Benefit From Entrepreneurship
How to Build a Business That Can Withstand the Next Recession
If 2020 taught the business world anything, it’s that the unexpected can happen at pretty much any moment. Getting your business ready to deal with whatever may come your way is important and can help you to weather the storm of any recession. Taking the time now to sure up your business will help you to stay in control when a recession does occur. Build Your Brand Having a strong brand and a good presence can help you to make more of an impact with your business and to set a strong foundation for the future. If your customers know your name and know that you have them covered, they will continue to patronize your company as much as possible, even during a recession. Figure out how you want your brand to work and then get to work developing that into your brand. According to Peakon, a good brand has strong core values that guide its business. Think Long-Term It can get easy to get caught up in what is happening right now, but if you want your business to survive issues in the future, you have to think ahead. According to Franchise Gator, the past year exposed weaknesses in businesses that didn’t have a long-term survival plan. Think about potential issues that may come up in the future and come up with a plan to address them. You probably won’t be able to think of every possibility, but you can start planning for a few and those plans will most likely work in multiple situations. Build Relationships with Your Customers Start building a strong bond with the customers that you have now so you can count on their commitment to you in the future. According to Business.com, you should reach out to customers and get their feedback, then implement any feedback that makes sense and will help your business. When your customers know that you are listening, they are more likely to return. The stronger you can make your customer relationships, the better off you and your company will be when a recession eventually hits. It is impossible to foresee every possibility but preparing for a recession can help your business get through many rough times. The more you prepare for the future now, the better you will be able to address issues and make it through rough patches. No matter what impact a recession has on the business world, if you prepare now, you will be in much better shape. Want help standing out and making an impression? Let us help you!
How Your Career Can Benefit from Entrepreneurship
If you are looking for ways to advance your career, entrepreneurship may be the next step you are looking for. Sometimes you reach the highest point you can achieve with a particular business, or you are stopped by barriers outside of your control. When you are your own boss, though, you can make things happen and implement real changes that will benefit your career and your life. Reach Your Goals Faster When you are an entrepreneur, there is no limit to the things you can accomplish. If you have been stalled in reaching your goals, you can make them the focus of your new business and plan your choices around them. As you build up your new business, you have the opportunity to shape your own priorities and to work to make sure those goals are met. Whatever your business or personal goals may be, the more control you have over the outcome, the better. That is why running your own business is often the best way to reach your goals quickly and successfully. Financial Perks Though running your own business can be expensive upfront, it comes with many financial benefits. According to Franchise Gator, starting a business can give you real job security that being an employee can’t. Because you can’t be fired unexpectedly, you know that you have a little more security. You will also have tax benefits that come from starting your own business wisely. Running your own business gives you the chance to build up multiple streams of income so you can increase your profits and ensure that you have the ability to recoup if you do lose a client or have to make significant changes to your business plan. Flexibility According to TradeBee, running your own business gives you the ultimate level of flexibility. First of all, you get to set your own hours and schedule. Once you are running your own business, you don’t have to check with anyone else to get time off or take a break. You also have the creative freedom that will allow you to make decisions that make the most sense for you and your company. When you are living the entrepreneur life, you are in control, so you can build flexibility into your business and your schedule to improve happiness and productivity. It has never been a better time to take steps forward in your career. By becoming an entrepreneur, you can expand your horizons and improve your life. Read this next: 3 Factors to Consider When Becoming Your Own Boss
What Drives Employees Away From Your Business?
When it comes to assessing your business, it’s often more of a priority to focus on how to make your customers happy. But making sure your employees are happy is just as important. Thinking about these aspects of your business can help you figure out what to do to make your workplace more positive. Unreasonable Expectations Unreasonable expectations of employees can cause them to come under stress and quit. Figuring out if your workplace is a place where employees feel this way starts with looking at a few different things. First, reassess how tasks are assigned to employees. Is it clear which parts of a task each employee is responsible for? Or do employees feel like they are given unclear assignments? On the other hand, do employees feel like the tasks they are assigned accurately fit their skillset? Or do their assignments ask them to do things that require skills they do not feel confident in? An Unsafe Work Environment Another aspect of your work environment that could lead to employees leaving is the actual safety of your workspace. There are a couple factors that you should look at when determining how well your workplace does in ensuring your employees stay safe. Be aware of your incident rate. A high safety incident rate in an otherwise safe industry is a sign you need to commit more to workplace safety. You should also pay attention to the general feeling in the office regarding safety—if you work at an office building, do the employees voice concerns about the slippery front steps? Do they have problems with potholes in the parking lot? A Psychologically Unsafe Work Environment In addition to a physically unsafe work environment, a psychologically unsafe work environment can also cause employees to want to quit. There are a variety of things that you can do to try and make sure that everyone is welcome. One of the first and most important things you can do is provide racial bias training—often employees may not recognize that their behavior could be problematic and could affect fellow team members. Having training that helps them recognize their own ideologies that need changing can help your work environment be more inviting to a diverse group of individuals. Figuring out how to make your workplace environment the best place can be hard. What do your employees need? Thinking about these aspects of a workplace can help you recognize what you can do to improve it. Need help improving your brand? Schedule a call with us!
3 Factors to Consider When Becoming Your Own Boss
Deciding to start your own business is an exciting time. You get to set your own hours, run your company the way you want, and build your dream. Even with all the perks, running a business is hard work, and you'll need to wear more than one hat throughout the day. It’s important to take into consideration different factors that can help make your dreams of owning your own business become a reality. Type of Business You Want to Run First and foremost, you need to know what type of business you want to start. It's always best to go with something you are passionate about. Ideally, launch a business that allows you to do what you love while making a profit. There are several different types of businesses to choose from. This can be anything ranging from an online business, a storefront, or even a franchise. According to Franchise Gator, franchise businesses are available in a variety of industries and come in two types: business format and product distribution franchises. What matters most is that you find something you're comfortable with and confident doing, so be sure to take your time and choose something that brings you happiness. Time Commitment The next factor is the time commitment needed to run your own business. When you're your own boss, you'll need to work long hours. It’s important to remember that you must find time that fits with your lifestyle. You can choose to devote a majority of your time to your business or work in fragments spread out over the day. You also need to find a balance between your career and your personal life. Not giving yourself downtime can lead to feeling burnt out. Set aside time for yourself, even if it is only one day a week. Constructing a Network Lastly, being your own boss also means making a name for yourself. In order to be successful as a self-employed person, you need to build brand recognition. This can be accomplished in a number of ways, but the best way is to create a network. According to She Did That, creating a network means working with others to improve your chances of success. In the past, this wasn't the easiest thing to do. However, it's easier today when social media is all the rage.Using different social media platforms is a great way to reach out to people interested in your niche and is good for collaborating with others to gain recognition and build your name. Becoming your own boss is a big undertaking, but you'll experience almost limitless opportunities for personal growth. If you're looking to become your own boss, consider which type of business best fits you, the time commitment needed, and the importance of constructing a network before heading down the road of entrepreneurship. Need help building your business? Schedule an appointment with us today and we’ll help you get started!
How Does Quality Photography Impact Business Marketing?
Photography has long been associated with the arts. Because of this, many businesses do not recognize the intersection between art and their business. However, these two categories are not mutually exclusive. In fact, the impact of quality photography on business marketing can be incredibly large. There are several reasons why photography is something that your business should take advantage of to help your marketing efforts. Helping People Find You One of the biggest ways that quality photography can impact business marketing is through helping consumers find a particular business. Quality photographs are important to the success of an independent business since they make it easier to find and recognize both the business itself and those involved with it. Investing in a professional photographer for your branding and marketing campaigns can have incredible payoffs—financial and otherwise. It may seem like a lot of money, but doing so can help increase your revenue. Influencing Perception In addition to helping customers find a business, quality photography can have a big impact on consumer perception of a business. The importance of creating a unique brand cannot be overstated. Quality photography can help you ensure that you’re delivering your desired brand to your customers. If you use quality photography to craft a specific brand, your potential customers will perceive your business as more desirable and appealing. Quality photography can make your business stand out from the crowd and allow you to influence your target market to buy your products. Quality Begets Quality If you invest in quality photography for your business marketing campaigns, you can influence your potential customers’ opinion of your goods and services. They will make a subconscious connection between the quality of the photography of your products, and the quality of the products themselves. Quality photography will impact your business marketing by sending a message to your customers that you are a business that cares about quality and the pursuit of excellence. Get creative in the way you use photography for your business marketing campaigns. Showcase your products, as well as the people who create them. Highlight the specific aspects of your business that make you unique through quality photography. There are countless ways that quality photography can influence your business marketing. Investing in quality photography will ensure that your business marketing efforts are as effective as possible. It will allow you to highlight the best elements of your business and visually convince your customers to buy your products and invest in your business. Want your business to stand out from the crowd? Schedule a call with us today and we’ll be happy to help you!
How Do Businesses Establish Themselves As Leaders Of Their Industry?
Name a search engine. Did you think of Google? Many people aren’t even aware that other search engines exist, but they do. So how is it that businesses like Google, Kleenex, Band-Aid, and others come to dominate their industry so successfully? One of the most important factors is certainly the quality of your product. But that’s not everything. Read on for a few tips on what you can do to establish yourself as an industry leader. Strong Branding If you are going to be an industry leader, you need to know what you are about. Perhaps more importantly, you customers need to know what you are about. This is achieved by a strong and focused brand. Your first step is to intimately know your target audience. Know their habits, assumptions, likes, and dislikes. Develop a brand promise that resonates with your target audience. Establish brand values that your audience shares. Have a brand voice that resonates with your audience. If you’re marketing to the older generation, using teen-slang is not the way to go, but you could use some older music for jingles. Focused Content When people visit your website, they need to see quality content. That content needs to focus on aspects of your industry and display your expertise. If you can prove you’re an expert regarding the content and product you offer, you begin to establish legitimacy. Customers will begin to view you as more knowledgeable than your competition and trust your services more. The trust you build by sharing your knowledge will have a snowball effect as customers spread positive reviews of your company through word of mouth. Quality Service A business cannot survive without paying customers. There are only two ways to maintain customers. One is to hold a monopoly. This is extremely difficult and, in most cases, illegal. The other is to keep them happy. A happy customer is a customer that feels respected. Quality service goes a long way toward shaping your customers feelings about your business. In many cases, the quality of service means more than the quality of the product. If the product meets the customers’ needs, they will be happy. You don’t have to have the best product on the market, but you do need to have the best service. The world of business is an exciting game of ups and downs. If you want to make it out in front of the pack, it’s going to take some extra work. Start by focusing on the three areas we listed above. As you do that, you’ll gain further insights into how you can best serve your customers and outdo the competition.
How to Improve Your Company Culture
Sustaining a healthy company culture can be difficult, especially in large companies with multiple branches. If you're trying to improve your company culture, it's important to work from the ground up, making sure your foundation is solid before working on individual locations or problem areas. Once toxic elements are allowed to grow and fester, they can become harder to deal with the longer they've been left to grow. Here are a few key ways you can help to improve the health of your company culture if things are starting to go sour.
What Your Business Can Do to Increase Productivity and Time Management in the Workplace
Productivity and time management are essential business elements that can directly impact employees and projects. If you are a business owner or project manager, consider implementing some of these solutions to make positive changes in your workplace.
More Than an Image: Critical Components of a Company Brand You Must Consider
A reputable brand image is an essential factor for a successful business to have. However, a company needs to consider more than just its image in branding. A good brand gives a business much-needed authenticity and credibility. It is a way of creating strong connections with the audience. Ask any business expert, and you will learn that the brand goes beyond the tangible. It is not anything obvious in your business, such as your name, logo, or color themes. To understand this, you need to go through the components of a company brand. Vision Your company vision is the most critical component of its brand. Vision talks about the purpose of your business beyond the most obvious one, such as making a profit. Your vision should be what sets you apart from your competitors and how you operate your business. A good vision inspires the business, its employees, and its customers. It gives your company a clear direction. A good vision gives voice to society and addresses the changing atmosphere. Everyone in the company should appreciate the company's vision and think of how they will use it to make the world a better place. Mission Statement A company's mission statement is at the very core of its brand. It comes before any positioning or initiative meant for branding purposes. A good mission statement should have a clear purpose. For a company to enjoy long-term success, it must brand itself with a clear mission statement. The statement also helps it command great trust and loyalty not only from its customers but also from anyone who is affiliated with it. Every company that wishes to achieve great success through branding must have a deep-seated purpose and believe in their passion and inspiration. Company Values The company's values are other vital factors in defining its brand. These are the guiding principles of your company's decision-making process. These impact every aspect of your business, including sales, marketing, and customer service. These are the guidelines for every decision a company makes and a common ground where everyone in the company operates. These decisions should reflect the values of the company in all aspects, and everyone should share it. Shared values form the basis of a trusted relationship with companies for 64 percent of consumers. The values are also the driving factor of the business, and everybody can reach their goals based on them. Personality If you're thinking about brand personality, think about how you'd like it to be if it were a person. Brand personality comes through in every part of your identity. It is what gives voice to your communications and all marketing materials. An established personality offers customers clear communication and helps them connect better with your brand. Building a brand's personality requires a lot of effort, planning, and thought. It should appeal to your audience in terms of their needs and values. Emotion Emotion can be the most complex part of your company's positioning, but it's very critical in building your brand. Your company must consider the feelings of both current and potential customers toward the company. A successful brand is one that can generate a consistent emotion within the audience. Take, for instance, a company like Coca-Cola that has built its brand through a single emotion: happiness. Imagine the heights your company can reach if it can generate such a brilliant branding strategy. Perception You can do all it takes to mold your company and build its image. However, your consumers will still be the ones to decide how it's seen. How consumers perceive your brand determines how successful it is. It is important to identify and record the perception of your brand. Perception is important to help your business make informed decisions in the future. Take a look at how customers perceived your company in the past, how it is now, and what you want it to be in the future. Positioning This component defines the position your brand holds, according to the customers. You should have a positioning statement defining your competitors, target audience, and your brand's benefits. This statement should define the brand's position in the market in relation to its competitors as well as what sets it apart. A brand positioning strategy is important in providing value to your prospects. It inspires their interest and convinces them to make a purchase. A unique positioning strategy will boost the visibility of your brand and set it apart from the competition. A good brand is, therefore, made up of many components, including tangibles such as logo, color, and packaging. A strong brand is not only crucial for your company but also for your employees and customers. You should ensure that you do everything in your capacity to develop a strong branding strategy for the success of your business by employing all components. Here’s another article you might find helpful: The Psychology Of Color In Marketing And Branding
How Can I Help Improve the Health of My Employees?
Meeting tight deadlines and dealing with disgruntled co-workers is stressful. In fact, it's so stressful that it can take a toll on your employees' emotional and even physical well-being. As an employer, there are things you can do to boost your employees' health. From creating a less-toxic work environment to implementing mandatory breaks, below are a few ideas to boost your employees' wellness. Wellness Incentives When employees aren't feeling their best, it leads to lower levels of productivity, increased absenteeism, and more employee turnover. Implementing wellness programs is one of the best ways to counteract negative factors within the workplace. Since wellness comes in all shapes and sizes, you need to tailor wellness programs to suit the needs of your staff. Start by asking what matters most. Some employees may want a gym membership, while others will want to participate in group fitness. Wellness incentives should be structured around your employees’ wants and needs. If ongoing gym memberships aren’t financially possible, try launching a month-long fitness challenge to get employees moving. Your goal needs to be employee engagement, which hopefully transforms into long-term lifestyle changes. Gift cards, discounts, and cash incentives are great ways to meet fitness benchmarks. Challenge Your Employees It's known that employers benefit from employee wellness, so it's important to challenge your employees both physically and mentally. In addition to providing wellness incentives, find ways to boost brain power. This is even more important when your staff members are in front of a computer for the majority of the day. Encourage employees to boost their creativity in the office. This can range from office puzzle challenges to word searches. The key is to have your employees know it's okay to take a minute and breathe while at work. Also, tracking their response to these mini breaks goes a long way toward improving the company culture. Interactive Breakroom Since most office jobs involve sitting for the majority of the day, create a space where employees can stretch their legs and blow off some steam. Do away with the traditional coffee and donuts and make your breakroom a hip place to hang out. Healthy juices, low-fat snacks, and even gaming systems can create a more relaxed yet healthy environment. If appropriate, you can even design a space where employees can nap during their breaks. Improving the health of your employees should be educational and entertaining and yield positive results. The key is creating an environment that motivates your employees both inside and outside of the office. Looking for more ways to up your business? Check out the services our marketing professionals have to offer.
Finding the Best Team for Your Business
Businesses get to be their best by hiring the best people. When you're arranging your team, you shouldn't just be thinking about how each person works as an individual unit but how they all come together to create a system of smooth communication and respect. These are all essential aspects of getting your best team together. Determine Where the Gaps Are While you might have lots of admiration for your current team, you might also see areas that need improvement. It could be that a certain kind of employee with a specific type of skill needs to be on your team. You might also just need to bring people on your team due to the amount of work that's not getting done on time. Figuring out how to make the best team possible might also mean that you have to let some people go. However, you shouldn't rush to terminate an employee and end the professional relationship over minor, correctable issues. Make Hiring a Positive Experience A new employee may feel skeptical about working for your business even before they've really gotten accustomed to the office. When you're bringing someone on your team, you need to make sure you're showing them respect through and past the interview stage. When a potential employee comes in to interview, you may not be able to accurately assess everything that is needed for the job, which could lead to frustration on both ends. Pre-employment screening is a great way for both you and the potential employee to learn about how they would fit in the job, while providing clearer communication. Employees who have a positive experience with the hiring and onboarding process are more likely to stay with the company. Remember to treat them humanely and help them ease into the world of your company. It can take some time to get used to new environments, even for people with plenty of professional experience. Hire Diverse If everyone on your team comes from a similar background, there's not going to be much in the way of new perspectives being shared. It might lead to cooperation, but it can stifle innovation. You should hire people who are qualified and also bring something new to the table. It could be that they are of an underrepresented demographic or that they come from a culture that emphasizes certain skills that you haven't even considered bringing into your company. You can show the competition what it really means to be forward-thinking. When you read about the best sports teams that have existed, you'll see how the talent of the players is emphasized alongside their ability to work together. Your team might not be throwing any balls around, but they do need to apply similar concepts in order to achieve success. You can also consider yourself an aspiring coach by training them all to work in harmony. Looking to upgrade your company’s brand? At BrandDesign, we offer brand development and social media services.
4 Business Philosophies to Implement
Success in business is largely reliant on philosophy and strategy implementation. Good business people know that they must be goal-oriented and cast aside any distractions. They also know that business professionals must be flexible and treat employees and clients with respect and consideration. Below we will outline four business philosophies that can lead to success. Keep these in mind when planning out the next steps for your enterprise. Don't Get Sidetracked When working toward your goals, it is tempting to look at where others are and compare yourself to them. This is a waste of your valuable time. You will gain nothing from comparison and it may falsely inflate your confidence or unnecessarily discourage you. Keep your eyes facing forward, and never waste time looking at what other people are doing. Constant Improvements Successful business professionals see every problem as an opportunity for improvement. They try to find the best ways to make their processes more efficient and effective. Some practices, such as Japan's kaizen philosophy, focus on promoting a healthy working environment in order to raise productivity. Maintain Flexibility Business professionals must be firm and strong but they also must maintain flexibility. People who are too committed to their ways will soon find themselves behind the pack. Flexibility will enable you to adapt to any situation, embrace new technologies and handle additional problems that may arise. Treat People With Respect In the end, business is about people. Strategies and plans are valuable, but the people who are implementing those strategies and plans are even more important to your success. In business, you should treat both your subordinates and superiors with respect for their time and effort. The relationships you develop will likely follow you throughout your career. They can have a big effect on the heights that your career or business will reach. There are studies that suggest that treating your employees fairly will improve the workplace environment overall. There is no one magic set of rules that will lead to business success. However, there are tried and true practices and philosophies that lead to success the majority of the time. Staying on task, ignoring what others are doing and turning problems into opportunities can make your business stronger. Doing your best to maintain a positive environment, staying flexible and treating all of your business associates with respect are solid philosophies that most successful business professionals adhere to. Give us a call when you’re ready to market your business!
5 Strategies Your Brand Can Use to Make a Positive First Impression
Whether your company is represented online through social media, blog, your company’s website, or on all three, you want to make sure the few seconds you have your audience’s attention is perceived favorably. There are many different types of content available to put out to the public to attract attention, but it is important to find the right mix of content to stand out from all the rest. So how can you be sure your content is relevant and sends the right message? Here are five tips your brand can use to make a positive first impression using digital content and media. Act Fast Competition for your audience’s online attention can be fierce. In today’s online world, you have two or three seconds to capture attention and establish rapport with your audience before they write you off. Quality digital design and media can help you get your message across faster because your brain can process graphics and photos faster than blocks of text. Digital design and media can include everything from your website’s landing page to banner ads to the thumbnails of your product or service videos. Research Your Market In addition to quality design and media content, you’ll want to make sure that your content reflects the needs of current and prospective customers. What you publish and share on media should be relevant to your market audience and current trends, and the only way to ensure relevance is to conduct ongoing market research. Data and trends can become outdated quickly. If your customers choose you over your competitors, it is important to understand why. The same is true if your audience chooses your competitor over you. Maintain an Organized Website When prospective customers come over to your website, they expect to find the information they need. Establishing an organized website is an important step toward a favorable first impression. Not only should your website and your social media content be well organized, but your posting schedule should also be regular and up-to-date. Content such as case studies, industry knowledge, events, blog posts, insights, products and services overviews, and customer reviews should be tagged, searchable, and easy to find. Any accompanied digital graphics such as links, banners, and thumbnails should inspire call-to-action in the form of clicks. Provide Valued Content Valued content is one of the most valuable assets of your company when it comes to reinforcing a positive first impression. Customers acknowledge your digital handshake when you provide them with information they can use. Useful content establishes your reputation as a company who is knowledgeable in your field. When you provide prospective customers with product reviews, industry trends, or product updates, you are projecting the impression that you are invested in your product or service and also you intend to establish long term partnerships with potential customers. Let the Professionals Help As your business grows, you may want your marketing materials updated for a more professional look. In that case, you might want to consider getting professional help so that your promotional materials can properly represent your company’s image. Branding and design specialists can help your website and social media posts look better and show that your business is competitive and long-term. Your customer’s first impression of your business is important for many reasons. The first impression establishes your potential customer’s first glimpse of your company’s usefulness, level of expertise, professional environment, and work ethics. However, because this opinion forms after only a few seconds of perusing your digital content, it is important to create a positive first impression with powerful branding and digital media. Partner with BrandDesign today to make sure that your marketing message, your design, and your marketing strategies are all working in tandem to bring in customers!
3 Reasons Why Business Leaders Should Talk to Base-Level Employees
Perceptions of the boss sitting in a 20th-floor office, never interacting with low-level employees, are often accurate. Executive-level management rarely deals with entry-level staff. While a CEO or EVP won't engage in day-to-day professional interactions with mailroom workers or assistants to middle managers, who says that execs can't make time to say hello now and then? Doing so could prove beneficial for everyone in the company in a few different ways. Improve Morale Any positive actions by upper management won't go unnoticed by people down the chain of command. Taking the initiative to extend a hand and say a few kind words to a base-level employee could boost morale. Workers like to feel appreciated. When workers feel valued, they tend to be more productive and loyal. Those two traits help a company in many ways. Approach subordinates carefully, though. Presenting a genuine attitude is best when dealing with employees. Asking innocuous questions about how long they've been with the company and about their families will likely put nervous employees at ease. Gain Perspective Being the boss can lock you into a way of seeing things, which creates limitations. Engaging with the same people time and time again doesn't open doors to many differing opinions and perspectives. Speaking with people outside the upper management box, however, has value. Execs could gain unique insights otherwise elusive to them. After all, employees who work certain jobs or processes are the experts in those areas. An IT tech, for example, might be the best person to speak to when you’re interested in implementing change in computer security. The IT tech deals with daily security matters hands-on. This is why employees should be involved from every level, using the principles of Kaizen to find issues that need to be fixed, collaborate for solutions, and streamline problem solving. Ultimately, executives benefit from putting their ego aside and from listening to people at the corporate ladder's lower rungs. Relearn Humility It's been said it takes a tremendous ego to serve as a top executive. Believing in yourself and walking with a corporate swagger does help those wishing to swim with the sharks and survive. Too much ego-centrism, however, eventually harms a leader. Egomaniacs’ attitudes veer towards stubbornness and arrogance, two unhelpful traits in a leader. Taking a step back and talking with entry-level employees may bring a top-floor executive back to days he or she forgot long ago. The experience could teach humility. Bringing that humility back to the boardroom may deliver a better approach to management. Executives should be proud of their accomplishments and their roles in their companies. However, feeling pride in base-level staff has benefits, too. Those benefits ripple through the company from the top down. Want to take your business growth up to the next level? Take a digital workshop with Brandon McCurdy!
The Psychology of Color in Marketing and Branding
This might come as a shock to you, but those involved in marketing are heavily invested in psychology. Most notably, they have a full understanding of how the use of color can evoke emotions in the viewer. Predictably, one of the things these individuals do is to properly analyze the use of color to assist various companies in their selling pursuits. This can come in handy for you if you are interested in becoming an entrepreneur yourself. Here are some examples of how companies utilize color to influence your buying decisions: Hot Colors Companies use what is considered to be “hot colors” for a variety of reasons. First of all, these types of colors have a tendency to evoke some type of desired emotion in the consumer. For example, Sign It Awnings explains that red is associated with passion, including drives such as hunger. The color red also has a tendency to evoke passions such as love or hatred, so it really takes a color marketing expert to make sure the color does not overwhelm the viewer. Moreover, color marketing experts also realize that the correct use of this color can also evoke a sense of urgency. Thus, it is used quite often for those who want something to be sold as quickly as possible. It’s part of the reason why Coca-Cola utilizes red. Cool Colors Cool colors evoke different emotions than the “hot colors” like red or orange. First of all, Desktop Publishing talks about how cool colors such as green or blue can have a calming or relaxing effect on the viewer’s emotions. This means that companies that want to convey a message to help you slow down. A retail outlet might want to utilize this type of coloring. Contrast and Pop SitePoint describes that using contrasts can be an important way to influence your marketing. One of the reasons for this is because it can reduce eyestrain and it can be used to dictate an emotional response by drawing attention to certain colors. However, it is important to keep everything in moderation. Too much black can evoke an overwhelming response; too much grey can evoke nothingness or depression; on the other hand, too much white can seem like a clean slate to some. So, what does color marketing mean to you? Well, if you’re a consumer, research on this can help you realize just what type of message these companies are trying to convey. Moreover, if you are an entrepreneur yourself, you can utilize color to help you grow your company and convey your message to potential customers.
How to Deal with Different Personalities as a Leader
Diversity in the workplace is very important. One of the most important aspects of diversity comes through personalities. Great minds think alike, but diverse minds can have some of the greatest breakthroughs. As a leader, you must not show any favorability to one particular personality type. These tips will help you to best deal with various personalities and be the best leader you can possibly be. Expressive/Social Someone who's not afraid to speak out and be dynamic is someone you want for your business. The Expressive/Social type will let you know what's on their minds and be engaged in all kinds of communication. The team that put these personality quadrants together recommends that these people not be placed in positions that require extreme attention to detail, such as paperwork or scheduling. However, they're definitely useful with getting messages across and making sure that all communication is clear. To lead them, you need to get to the point as quickly as possible and emphasize the most important aspects of what you need them to do. Controller/Assertive Though they might have a reputation for bossiness, assertive types are a necessity in the workplace. Without any assertiveness, there's going to be far less responsibility in place. Those who are assertive crave the same from others. If someone tells you that they can't do a project you asked them to do, you have to be even more assertive than they are. Put your foot down and tell them that you need things done and that you won't take any alternative. They should admire you for having the guts you do and end up being much more respectful of you. Supporter/Empathy Emotions in the workplace should not be considered bad. If there weren't any emotions, then no one would ever seem inspired. Those who have empathetic dispositions should be viewed with reverence. Be patient with them if they’re having a hard time due to another employee going through a hard time. Realize that this empathy means a lot for the morale of the workplace because it's much better than having a business where people only look out for themselves. Chances are, they've shown plenty of empathy towards you as well. Analyzer/Logical Analyzers have good heads on their shoulders, and they use their logic to deliver favorable results. You need to make sure that any analyzers under your leadership are able to use their gifts for consistency and attention-to-detail. Someone whose job requires safety or critical thinking may need to be an analyzer, as they'll need to catch things that may slip by others. Each of these personality types can work together and be embraced. No matter what's your personality type is, you need to be a leader, first and foremost. Take the time to think about every personality type that you may have to lead and devise a plan that satisfies everyone. For help in your business success, let Brand Design help you!