Episode 37 - Why Launching A Podcast Is Easier Than You Think - with Rob Moore

Episode 37 - Why Launching a Podcast is Easier Than You Think with Rob Moore

Welcome to Building a Bigger Table

The podcast for misfits, mavericks and magic makers who want to create a profitable, sustainable business that makes as much impact as it does income. 

In This Episode:

In episode 37 of the Building a Bigger table Podcast, I’m joined by none other than Rob Moore. He’s an entrepreneur, speaker, author, and hosts 2 podcasts, The Disruptive Entrepreneur and Money. He’s here to prove to you that launching your own podcast is SO much simpler than you think.

The truth is, I wouldn’t have launched this podcast if it wasn’t for Rob. It’s something I’d thought about doing for many years, but I had reservations as like most people do. In this episode Rob unpacks the 3 most common objections and how we can overcome them.

According to Rob, we are living in the age of the audio influencer. You may believe that video is where it’s at, but that market is far more saturated than podcasts, so if you want to get in on the action, now is the perfect time! What’s more, we cover how quickly you can realistically get started, how you can repurpose the content, how it’s a great tool for networking, and how you can monetise it through sponsorships.

Finally, Rob shares details of an incredible free teaching where he’ll be showing you how to build a mini media empire with your podcast at the heart of it. If you’ve been dreaming of launching your own podcast, this episode will help you turn it into a reality!

Key Takeaways:

Audio influencing is huge

The most affluent fans come from podcasts

You can monetise pre launch

Get it done in days

Quotes:

“There's only 250,000 active podcasts. There's tens of millions of active YouTube channels and Facebook pages. So it's actually a really growing media.”

“We're actually reassigning a lot of our Facebook ad money into advertising on people's podcasts, because I think that we're dealing with trying to de-risk against, you know, Facebook, YouTube, Google dependency.”

“This'll take us less than 30 minutes. And if we wanted to, we could have done a Facebook live at the same time. And we're also recording the video, which means we could put this out on video channels. So actually 30 minutes could be repurposed into five pieces of content or more. So bullshit you haven't got time to do 30 minutes. People scroll for more than 30 minutes every day on social.”

Meet Your Host:

Hi, I’m Shaa.

I’ve been called a serial entrepreneur … but I’ve never been one for labels! I’ve done SO many things in my career, including starting and scaling multiple 7 figure businesses, and am grateful for being recognised with some lovely awards - most proudly, an MBE from The Queen “for Services to Business and Entrepreneurship”.

I’ve been featured in major publications for my efforts (named one of the UK’s Top 20 Most Influential Entrepreneurs by The Sunday Times and one of the ‘Most Influential Women in the UK" by the Institute of Directors), and have written 4 straight-talking, bestselling books; Stop Talking, Start Doing; Stop Talking, Start Doing Action Book, Do Less, Get More; and most recently, How To Fix Your Sh*t.

Where To Find Shaa:

Website - https://www.shaa.com/

Facebook - https://en-gb.facebook.com/shaawasmund/

Instagram - https://www.instagram.com/shaawasmund/

Clubhouse - @Shaa

Rob’s Podcast Workshop - https://www.robmoore.live/shaa