S2 Ep.6: The Impact Branding Has On Enterprise Value...
Carving out a memorable place in your audience's mind is the holy grail of marketing. Why? Because a well constructed brand strategy creates a loyal, repeat, customer. That is why designing a solid brand strategy to capture some prime mental real estate should be the goal of every firm. In this episode Jonathan talks about how to evaluate your brand's gap, its message, and a mapping process you can use to become a trusted resource.
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