Why engagement and communication is a key tool for company culture.

In today’s fast-paced economy companies face competition from not only homegrown businesses, but from entrepreneurs around the globe. An engaged workforce can be the secret weapon that can make all the difference.

Brennan McEachran, co-founder of employee engagement platform Soapbox, is one of today’s  new-age entrepreneurs working to transform the Canadian workplace. The company’s online application lets employees easily communicate and pitch ideas to management and their peers anytime, anywhere. Executives can then track how ideas progress and provide better feedback all with the touch of a button. The app breaks down barriers and boosts engagement with workers at all levels of a company.