Sponsored by: 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

📈 Triple Whale - Learn more about Sonar for Meta 🔗 https://www.triplewhale.com/meta?utm_source=chewonthis&utm_medium=podcast&utm_campaign=meta-sonar-mdf2024 In this episode of Chew on This, Ash dives deep into the world of marketing attribution with Justin from Origin and Logan from Triple Whale. They explore how modern brands can effectively track and optimize their marketing performance across multiple channels. 📊 Data Centralization: Origin leveraged Triple Whale to centralize data from various platforms, enabling better attribution and doubling ad spend. 🤖 AI Insights: AI and prompt engineering are integral in uncovering hidden action points and optimizing marketing strategies. 📈 Attribution Models: Using total impact attribution and zero-party data from post-purchase surveys provides a more accurate and trusted view of ad performance. 🔄 Workflow Automation: Triple Whale is developing AI-driven workflows to automate root cause analysis and provide actionable recommendations. 🚀 New Channels: Trying new marketing channels while ensuring proper tracking and attribution is crucial for staying ahead in the competitive e-commerce landscape. 0:00 - Intro ​1:32 - The impact of the iOS 14 update on data tracking and attribution ​3:19 - Transition from traditional analytics to more advanced attribution models ​5:00 - The struggle of marketing teams to understand the return on their investments ​8:17 - The significance of having a centralized source of truth for data ​10:11 - Importance of measuring ad interactions to optimize future campaigns ​12:57 - Using data to pinpoint marketing channel effectiveness ​16:34 - The need for granular data to compare platform performance ​20:15 - Correlating ad spend with direct traffic to assess campaign effectiveness ​24:27 - Discussion on creating a weighted three-prong attribution model for better channel assessment ​27:30 - Emphasis on the importance of AI in marketing and data analysis ​30:12 - Insights on using AI for segmentation and personalization in marketing strategies ​32:02 - Analyzing chat data with AI to improve customer interactions and responses ​34:43 - The potential for AI to provide actionable insights and recommendations for ad campaigns ​37:12 - Importance of having centralized data to identify issues affecting ad performance ​39:41 - Future features that will automate data analysis and improve marketing efficiency ​42:11 - Discussion on the impact of using advanced attribution tools on ad spending and performance ​46:10 - The significance of understanding customer acquisition strategies for scaling ads effectively ​46:48 - Final chews Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/​ In this episode of Chew on CRO, Ash and Ned focus on the importance of asking the right questions to your customers to understand their needs, concerns, and pain points. This allows you to improve your product, landing pages, and marketing strategies. Ned and Ash share a variety of tips for eliciting helpful feedback and using it to improve your business. 🧠 Build an FAQ section and use heat mapping to see which questions people are clicking on. This can reveal key concerns and questions that you might not have considered. 🗣️ Ask open-ended questions when talking to customers. Avoid leading questions that might influence their answers and instead encourage them to share their honest thoughts. 📊 Test your product’s benefits to see which ones resonate most with customers. Use surveys with randomized ordering to get accurate results. 🖼️ Show images that resonate with your target audience. Avoid using stock photos or idealized body images and instead focus on authentic user-generated content. 💡 Don’t be afraid to go back to first principles and re-evaluate your product’s core value proposition. Ensure that your messaging clearly addresses the customer’s needs and solves their problems. 0:00 - Intro ​2:06 - Gathering qualitative data ​3:21 - FAQ sections ​4:50 - Understanding customer questions ​5:11 - Advising against leading questions ​7:05 - Mobile devices for real-time customer feedback ​9:29 - Analysis of competitor FAQs ​10:59 - Post-purchase surveys ​12:36 - Randomized question ordering in surveys ​14:03 - Identifying valuable product propositions ​14:44 - Continuous experimentation and understanding audience responses ​16:25 - Personalization in marketing ​18:11 - "Agitate and solve" ​19:09 - Customer education ​20:21 - Shift in marketing from idealized bodies to relatable success stories ​21:31 - Importance of UGC ​22:13 - Infographics ​24:02 - Strategic placement of key information on landing pages ​26:13 - Testing different formats like accordions27:30 - Final chew Follow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/ Ron Shah - / obviceo Ash Melwani - / ashvinmelwani Chew On This - / chewonthisdtc

In this episode of Chew On This, Ron, Ash, and Ankit focus on strategies for Black Friday success, highlighting the importance of starting early and building brand awareness throughout the year. They discuss how they learned from a challenging 2023 with their supplements brand Obvi, emphasizing the need to be proactive and adaptable, especially in light of external market factors like consumer budget constraints and marketing channel shifts. They also delve into specific tactics for retention and email marketing, emphasizing segmentation and personalization to maximize impact. 🏆 Start your Black Friday sales early. Capitalize on the holiday shopping demand that starts in October, rather than waiting for the peak days in November. 📈 Focus on building brand awareness. Don’t rely solely on paid ads. Explore organic content creation and community engagement to drive genuine interest in your brand. 📦 Experiment with creative product launches and free gifts. Offer exclusive products during the sale period and experiment with different gift tiers to encourage repeat purchases. 📧 Prioritize segmented email marketing. Customize your messaging to different customer cohorts and leverage email segmentation to improve deliverability and open rates. 💸 Maintain profitability over short-term gains. Focus on sustainable growth and resist the temptation to chase short-term revenue at the expense of long-term health. 0:00 - Intro ​1:07 - AOV for first order profitability ​2:00 - Marketing strategy reboot​ 4:31 - Brand awareness and improving first-time order profitability ​5:20 - 3 core pillars for improving CAC ​10:30 - From negative cash conversion cycle to positive cash flow ​14:09 - Doubling retail distribution ​16:00 - Tracking organic presence and social listening​ 20:45 - Brand messaging and evergreen campaigns for acquisition​ 21:51 - Expanding Black Friday sales window ​ 22:33 - Understanding consumer mindset during holiday season​ 24:31 - Black Friday product innovation and preparation​ 27:20 - Creating excitement around product launches and promotions​ 29:55 - Community engagement for driving sales ​31:02 - Free gifts and retention strategies for repeat purchases ​33:03 - Email deliverability and targeted messaging in marketing​ 34:21 - SMS as a key revenue driver 38:41 - Final chews Sponsored by: 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

📈 Ecommerce Equation - Business Coaching, Consulting & Community 🔗 https://www.ecommerceequation.com.au/ In this episode of Chew on This, Ash is joined by Jay Wright, CEO and Founder of Ecommerce Equation, an Australian-based growth and education business for brands. The two discuss the challenges of scaling businesses, whether to hire agencies or build in-house teams, and the best practices for Black Friday sales. Highlights 🧠 The most successful founders possess a high degree of personal agency, meaning they are resourceful, take ownership of their growth, and are action-oriented. 💸 Smaller brands with a turnover of $1M-$10M should build in-house capabilities for core channels like Google and Meta, which is often more effective than relying on agencies. 🎯 When hiring agencies, it’s crucial to meet the team, define a clear scope of work, and understand the agency’s satisfaction metrics to ensure accountability and transparency. 🎁 The importance of carefully crafting Black Friday offers that maximize profitability and customer retention rather than focusing solely on deep discounts. 📈 Implement strategies like gift with purchase, prize with purchase, and exclusive product launches to incentivize customers and generate excitement during the holiday season. 0:00 - Intro ​​1:45 - Jay's background in finance and transition to e-commerce ​3:11 - What is Ecommerce Equation? ​6:10 - What separates high-performing brands from others ​9:03 - iOS updates impacting business operations ​10:42 - Market fit and creating value for customers ​12:36 - In-house team vs agencies ​19:05 - Delegating tasks effectively ​24:19 - Selecting the right agency ​25:03 - Clear scopes of work and tracking satisfaction metrics with agencies ​26:57 - Setting KPIs to evaluate agency performance effectively ​30:12 - Setting realistic expectations with agencies ​32:11 - Using ads for business growth ​34:05 - Q4 prep and demand planning ​36:05 - Over-incentivizing discounts for acquisition ​39:01 - LTV for planning promotions ​41:14 - Creative offers vs discounts for retention ​44:01 - Managing shipping costs effectively during sales 47:01 - Final chew Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/​ In this episode of Chew on CRO, Ned and Ash discuss strategies for Black Friday Cyber Monday (BFCM) 2024, focusing on customer segmentation and discounting strategies. They argue that brands should discount less and focus more on scarcity tactics to maximize profit during BFCM. 🎯 Don’t Obsess Over Deep Discounts: New customers are generally excited to shop during BFCM and don’t need as much of a discount. Existing customers are more likely to be influenced by scarcity tactics. 📊 Analyze Your Data: Understand your customers’ purchase behavior and base your free shipping thresholds on the mode, not the mean. 🧪 Test Early: Run A/B tests leading up to BFCM to identify winning strategies. ⏰ Start Late: Launching your sale early might get you some early sales, but you will miss out on the bigger sales during the actual BFCM window. 🧲 Extend Your Sale: Extend your sale as long as possible to capitalize on the holiday gift-giving season. 0:00 - Intro ​1:26 - Sitewide discounts, product launches, and free gifts for maximizing customer engagement ​2:06 - Giving customers a compelling reason to return ​3:12 - New product launches for customer re-engagement ​5:24 - Customer segmentation over discounting ​6:01 - Engaging the third customer bucket ​8:03 - Setting effective free shipping thresholds ​​10:22 - Optimizing sales strategies as traffic increases ​11:40 - Adjusting discount percentages based on sale type ​12:39 - Maintaining profit margins over chasing top-line revenue ​13:45 - Extending purchase window for better customer retention ​15:01 - Indicating stock scarcity to create urgency ​16:10 - Overly complex discount structures confuse customers ​17:01 - Early sales lead to diminishing returns ​18:02 - Extending sales beyond Black Friday for increased revenue ​19:03 - Simplicity in messaging and focusing on customer engagement ​20:35 - Different approaches for new vs returning customers ​21:27 - Final chew Follow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/ Ron Shah - / obviceo Ash Melwani - / ashvinmelwani Chew On This - / chewonthisdtc

In this episode of Chew on This, Nick Califano, COO of Loverboy, talks about the journey of building Loverboy with Kyle Cooke of Summer House, from financing to scaling. He shares insights on the challenges of the alcohol industry, the importance of branding, and the power of community. 🍻 Nick's background in finance gave him a strong foundation in business. He co-founded Yonkers Brewing Co. with a friend, bringing a sense of community back to his hometown. 🚀 The Rise of Loverboy: Seeing a shift in consumer preferences towards better-for-you beverages, Nick partnered with Kyle to create Loverboy, a low-sugar, low-calorie alcoholic beverage. Leveraging his platform from Summerhouse, Kyle was able to build a loyal following and quickly gain traction. 🤝 The Importance of Partnerships: Nick emphasizes the importance of finding the right distributors and building strong relationships. He explains how partnering with distributors can be a make-or-break decision in the alcohol industry. 📈 Marketing Strategies: Nick discusses Loverboy’s early reliance on organic marketing through the Summerhouse platform. As the brand grew, they expanded their marketing efforts to include micro-influencers, social media advertising, and a strong direct-to-consumer channel. ✨ The Power of Authenticity: Nick stresses the importance of staying true to yourself and your brand. He believes that authenticity resonates with consumers and creates a strong connection. 0:00 - Intro ​1:10 - Nick's background in finance and his transition to the beverage industry ​3:10 - The inspiration behind Loverboy and its launch in 2018 ​5:57 - The importance of having a platform for brand visibility ​8:40 - The impact of COVID on brand awareness and sales ​12:13 - The unique approach of going consumer-first in the beverage industry ​15:05 - The challenges of distributor partnerships and brand ownership ​19:03 - The rise of the sober curious movement and its influence on the market ​20:35 - Loverboy's focus on nutritional transparency and healthier options ​21:45 - The appeal of flavor-forward, low-calorie beverages ​21:53 - The clean ingredients in Loverboy's products ​22:51 - The decision to create non-alcoholic options to cater to a broader audience ​26:04 - Appealing to female consumers who are often overlooked in the beverage aisle ​28:16 - Loverboy introduces innovative products like canned espresso martinis ​30:11 - The brand engages heavily with consumers, using direct-to-consumer strategies to gauge preferences ​32:02 - New flavor drops to test market interest ​34:12 - The challenges of scaling while maintaining a lean operation ​37:01 - Securing funding and proving profitability to investors ​39:10 - The industry's evolution from bottles to cans and the implications for the future ​44:53 - Final chew Sponsored by: 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/ Ron Shah - / obviceo Ash Melwani - / ashvinmelwani Chew On This - / chewonthisdtc

💰 Join the Tomorrow Brand Challenge to enter to win the biggest prize in ecommerce history 🔗 https://tmrwbrand.getrecharge.com/ 🔁 Recharge - The subscription management platform that powers the growth and retention strategies of more than 20000 brands. Learn How Recharge Can Help Automate Recurring Payments & Billing for Your Ecomm Business 🔗 https://hubs.ly/Q02Hf0GN0 ✋ Carpe - The #1 solution to sweaty underarms, hands, feet, & more 🔗 https://mycarpe.com/ In this episode of Tomorrow Brand, Kasper and Daniel, COO and Director of Ecommerce at Carpe, discuss their journey to build a sustainable business model based on subscriptions. They share their insights on how they’ve evolved their acquisition strategy, overcome the challenges of product buildup, and focus on customer satisfaction through communication and continuous improvement. 💥 The biggest challenge with subscription retention is product buildup. Customers often cancel because they have too much product and don’t use it as frequently as they expected. 📧 Messaging plays a crucial role in customer experience. Changing packaging messaging from “apply twice daily” to “apply before bed” can significantly improve customer satisfaction and reduce churn. 🤝 Understanding customer feedback is essential. This episode emphasizes the importance of listening to customer feedback through reviews and support tickets to identify common pain points and improve the product and subscription model. 📈 Don’t fixate on churn rate. Instead of focusing solely on churn rate, focus on building a product and subscription model that customers genuinely love and will stick with. 🎉 Subscription success relies on a winning product. Focus on creating a product that solves a real problem for your customers and offers a superior experience to competitors. 0:00 - Intro ​2:01 - Subscription model as a natural complement to e-commerce business ​4:03 - Carpe's evolution from college project to business ​5:10 - Initial sales on Amazon and dermatologists' recommendations ​6:01 - Expansion of product offerings beyond underarm solutions ​9:24 - Name change from "Clutch" to "Carpe" ​12:02 - TV vs online advertising for customer acquisition ​19:00 - Adjusting subscription frequency for customer satisfaction ​21:51 - Reducing churn rates while ensuring customer growth ​22:46 - Importance of product effectiveness in retaining customers who see results ​24:11 - Improving consumption rates through product name and messaging ​27:03 - Clear usage instructions on packaging ​28:03 - Higher purchase rates when customers return for repeat products ​30:31 - Cash-back incentive for first recurring shipments ​33:10 - Passive churn caused by expired payment methods ​36:44 - Transitioning to user-friendly subscription management system ​39:02 - Strategies for customer retention and feedback analysis ​43:07 - Closing advice on building a strong subscription-based brand Follow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/ Ron Shah - / obviceo Ash Melwani - / ashvinmelwani Chew On This - / chewonthisdtc

This episode features Sabrina Cherubini, SVP of Brand and Digital at Hanky Panky, who shares her decades of experience in marketing and how to build a successful brand. She emphasizes the importance of understanding customers, breaking down silos, and being relevant. Sabrina also discusses the rise of organic content, influencer marketing, and the role of cultural differences in marketing strategies. 🤝 Sabrina believes in customer-centricity and understanding customer behavior to inform marketing strategies. 🏢 She advises breaking down silos by aligning objectives across teams, focusing on customer performance metrics. 📈 Building long-term profitability requires balancing brand and performance marketing, understanding that brand marketing can drive performance. 🚀 Staying ahead of trends requires a combination of industry insights and data-driven customer analysis. 🎯 She stresses the importance of being relevant to your customers, connecting with them on a deeper level, and then focusing on business objectives. 0:00 - Intro ​2:00 - Discusses leveraging data to inform marketing strategies effectively.​ 5:15 - Emphasizes the importance of focusing on the end customer in marketing efforts.​ 9:11 - Talks about the challenges of breaking down silos within organizations. ​10:06 - Highlights the need to stay ahead of trends beyond just marketing.​ 14:03 - Discusses balancing brand performance with e-commerce success.​ 15:41 - Notes a 19% increase in full-price business despite price sensitivity in the market.​ 17:04 - Explains the emotional connection women have with lingerie brands.​ 18:41 - Describes a successful pop-up event in New York that combined various marketing strategies​. 21:51 - Reflects on the importance of community and brand loyalty in marketing.​ 22:50 - Discussing the importance of tapping into life moments for marketing strategies. ​23:38 - Emphasizing the need to understand customer behavior for successful bridal lingerie sales.​ 24:14 - Highlighting the significance of brand pillars and taking a stand on issues.​ 25:57 - Mentioning collaborations with influencers to tell authentic brand stories.​ 28:34 - Stressing the importance of building relationships with influencers beyond product promotion.​ 30:04 - Discussing cultural differences in marketing approaches, particularly in France.​ 31:18 - Noting the success of bold campaigns and their impact on profitability.​ 37:51 - Exploring the balance between brand performance and creative marketing strategies.​ 41:11 - Sharing insights on tactical marketing during peak sales periods like Valentine's Day.​ 44:10 - Advising to design marketing campaigns for relevance rather than just objectives. Sponsored by: 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

💰 Join the Tomorrow Brand Challenge to enter to win the biggest prize in ecommerce history 🔗 https://tmrwbrand.getrecharge.com/ 🔁 Recharge - The subscription management platform that powers the growth and retention strategies of more than 20000 brands. Learn How Recharge Can Help Automate Recurring Payments & Billing for Your Ecomm Business 🔗 https://hubs.ly/Q02Hf0GN0 🌿 Cymbiotika - Cutting edge, pure products that improve energy levels, focus, physical stamina & overall health. Unlock your full potential today! 🔗 https://cymbiotika.com/ In this episode of Tomorrow Brand, Ash is joined by Sal Aziz and Jared Radtkey, CMO and CTO of Cymbiotika, a health and wellness brand that started as a DTC company in 2018 and has since grown into a multi-channel business, including retail and subscription services. The conversation highlights Cymbiotika's organic and paid marketing strategies, influencer marketing, and how they use technology to build a strong brand and retain customers. 🤝 Focus on Organic Growth: Cymbiotika focused on organic growth strategies like influencer marketing and podcast partnerships early on, building authentic relationships with influencers who genuinely care about the brand and its products. 📈 Data-Driven Approach to Tracking Success: Cymbiotika uses a multi-platform approach to track marketing success, and they also rely on customer surveys and interviews to gather valuable insights. 💎 Customer-Centric Retention Strategy: Cymbiotika built a robust subscription program, incentivizing customers to stay active through tiered pricing and a comprehensive rewards program, including challenges, badges, and a strong community aspect. 🤖 Leveraging AI to Personalize the Customer Experience: Cymbiotika utilizes AI to personalize product recommendations, better understand customer health goals, and improve customer service. 🚀 Future Focus on Retail and Data Integration: Cymbiotika is expanding into retail while continuing to invest in data and technology to create a seamless customer experience across all channels. 0:00 - Intro ​1:03 - Subscription strategy in DTC ​2:19 - Background in technology and advertising ​4:11 - Understanding customer needs through education and storytelling ​6:00 - Building a solid foundation in the first months of a business ​7:10 - Early engagement with influencers through affiliate programs ​11:00 - Authentic relationships with affiliates ​13:00 - Hard work and storytelling in marketing ​18:50 - Retaining subscription customers through education ​21:11 - Educating customers about product benefits and usage ​24:46 - Building good customer habits and engagement ​25:11 - Gamifying the learning experience ​26:00 - Earning badges, fostering community and brand affinity ​28:01 - Analyzing customer flows and AI for education and engagement ​30:02 - Maintaining customer retention and reducing churn ​32:19 - Deeper discounts for loyal customers ​34:14 - Quick engagement with VIP customers increases LTV ​37:03 - Direct communication with customers builds trust and loyalty ​40:01 - Technology integration for responsive marketing strategies ​46:35 - Retail integration to enhance customer experience 47:34 - Final chews Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

💸Clearco - Clearco provides ecommerce businesses with working capital to fund invoices and receipts. Increase your ecommerce business revenue with predictable, controllable, and scalable funding. 🔗 https://clear.co/ In this episode of Chew on This, CEO of Clearco Andrew Curtis and Michael Zung from Bloomist join Ash to discuss revenue-based finance, specifically invoice funding, as a growth tool for DTC e-commerce businesses. They explore how invoice funding can help DTC brands overcome cash flow challenges and accelerate growth. They also analyze the pros and cons of invoice funding, including its unique features compared to other funding options, and provide practical advice on how to evaluate different financing options. 💸 Invoice funding is a fast and flexible option for DTC businesses to fund inventory purchases, marketing spend, and logistics. 📈 Clearco’s model allows for a fixed payback amount over a set period, enabling better planning and avoiding unpredictable daily remittance rates based on revenue. 💡 It’s crucial to understand the cost of capital and the potential return on investment when considering invoice funding, and Clearco offers tools and support to help businesses model their finances. 🤝 Invoice funding can coexist with traditional bank lines of credit, creating a diverse financing strategy for businesses at different stages of growth. 🎯 Clearco prioritizes transparency and provides specific details about its fee structure, empowering businesses to make informed decisions about the right financing tools for their needs. 0:00 - Intro ​0:47 - Clearco for invoice funding ​4:11 - Challenges of financing options for DTC brands ​5:05 - Importance of profitability and cash flow ​6:07 - Clearco's growth from 2019 to 2020 ​10:11 - Quick funding process ​12:00 - The value of Clearco's funding ​17:05 - Clearco's capital as fuel for growth and inventory turnover ​19:40 - Benefits of improved terms with suppliers through funding ​24:21 - Clearco's transparency in costs and repayment structure ​26:35 - Loss rates and financing counterparties ​28:02 - Capital for seasonal sales (BFCM) ​29:21 - Inventory planning for holiday sales ​31:34 - Leveraging invoice funding effectively ​35:07 - Clearco's unique position as an invoice funding solution ​39:01 - Various funding options for businesses ​41:24 - Clearco's dynamic approach to funding based on invoice uploads ​46:50 - Fees and costs associated with capital49:09 - Final chews Follow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/ Ron Shah - / obviceo Ash Melwani - / ashvinmelwani Chew On This - / chewonthisdtc

🩳 Chubbies - Worlds Most Comfortable Shorts — Perfect Fits, Stretchy Fabric & Built By The Most Elite Shorts Scientists Ever Assembled! Comfort Without Compromise. 🔗 https://www.chubbiesshorts.com/ In this episode of Chew on This, Preston and Tom, the co-founders of Chubbies, join Ron and Ash to share their experience in building a nine-figure brand. They discuss the importance of organic content, community building, and finding product-market fit. They also share how they navigated challenges and ultimately led Chubbies to an exit. 🩳 Prioritizing organic content: Chubbies built a community organically through email and social media, relying on user-generated content (UGC) for authentic and engaging marketing. 📈 The importance of long-term profit: Instead of focusing solely on revenue, Chubbies shifted their strategy to prioritize long-term profitability, making adjustments to their product, returns process, and operations. 📊 Data-driven decisions: They emphasize the value of having real-time data across all business units, allowing them to measure progress towards profit goals. 💪 Building asset value: Chubbies’ exit was driven by a combination of profitable growth, brand recognition, and a desire to seek new challenges. 💡 Redefining brand performance: Preston and Tom are working on a SaaS platform to help businesses measure brand performance more effectively, allowing them to better understand the impact of brand-building initiatives on profitability. 0:00 - Intro ​1:36 - Building a community over 10 years ​3:04 - Creating a brand that resonates with consumers ​4:12 - Challenges after college in 2008 ​6:05 - Early days of Chubbies ​11:03 - Starting with organic marketing ​14:01 - Engaging customers through storytelling and community building ​19:00 - The evolution of marketing strategies ​24:11 - The shift in content value and audience targeting in marketing ​30:00 - Challenges of growth and market competition ​31:16 - The emotional roller coaster of entrepreneurship ​32:10 - The joy of improving customers' lives ​34:02 - Optimizing marketing strategies with data ​39:12 - Managing cash flow for long-term planning ​41:14 - Challened of inventory management and cash allocation ​45:05 - Pandemic's impact on business growth ​46:22 - Building brand value ​51:04 - Balancing short-term and long-term marketing strategies ​56:05 - Focusing on consistent performance over spikes ​59:45 - Fixed costs as a percentage of total revenue Sponsored by: 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/ Ron Shah - / obviceo Ash Melwani - / ashvinmelwani Chew On This - / chewonthisdtc

💰 Join the Tomorrow Brand Challenge to enter to win the biggest prize in ecommerce history 🔗 https://tmrwbrand.getrecharge.com/ 🔁 Recharge - The subscription management platform that powers the growth and retention strategies of more than 20000 brands. Learn How Recharge Can Help Automate Recurring Payments & Billing for Your Ecomm Business 🔗 https://hubs.ly/Q02Hf0GN0 🐶 Maev - Raw dog food for wellness 🔗 https://www.meetmaev.com/ This episode of Tomorrow Brand features Katie Spies, Founder and CEO of of Maev, and Michael Campi, SVP Marketing at Maev, who discuss their journey in building the successful direct-to-consumer pet food brand. They highlight the challenges of competing against established brands, the importance of customer feedback and loyalty, and the strategies they have implemented to build a unique and distinctive brand of tomorrow. 🐶 Katie Spies started Maev after personally experiencing the difficulty of finding healthy and convenient food for her dog. 💻 Maev leverages the power of digital channels to connect directly with customers and gain valuable feedback. 🤝 Building a strong brand book to align the entire team around a shared vision and values is crucial. 📈 Maev’s focus on delivering what they promise and providing exceptional customer service has driven high loyalty and referral rates. 🧠 Michael Campi encourages brands to “add butter” – to be bold and unique in their approach to stand out in a crowded market. 0:00 - Intro ​1:34 - Inspiration behind Maev ​4:33 - Low transparency and quality in processed pet food ​10:25 - Competing against larger brands in the pet food market ​12:12 - Direct consumer feedback to shape product development ​17:31 - Building customer loyalty through subscription models ​20:30 - Meeting consumer needs in a non-intimidating way ​23:08 - Retaining subscribers in a competitive market ​25:21 - Continuous improvement in business practices ​25:43 - Misconceptions about the company's mission and challenges faced ​27:01 - Sourcing high-quality, human-grade ingredients ​30:17 - Delivering on promises ​31:08 - Understanding customer needs and adapting to market changes ​39:14 - Customer service and community engagement for success ​45:12 - Be skeptical of conventional advice when building a business ​48:36 - Distinguishing the brand from competitors in the pet food industry Follow us: Ron Shah - https://x.com/obviceoKatie Spies - / katie-spies Michael Campi - / michaelcampi Recharge - https://x.com/RechargePayment

DadGang - A Brand built by dads, for dads! In this episode we catch up with Bart - Founder of Dadgang to see how exactly how he was able to scale such a large business and touch so many people with something as simple as a hat! 🔗 https://www.dadgang.co/ 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Follow Us! Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/​ In this episode of Chew on CRO, Ash and Ned discuss how losses can be beneficial for businesses by highlighting common mistakes brands make on their websites. They emphasize that new users typically do not scroll down far on homepages, suggesting that critical information should be placed above the fold. The importance of effective navigation is stressed, as most new users tend to use the menu rather than scrolling. They advocate for a user-centric approach, focusing on clear use cases and educational content in navigation. They also point out that rotating banners are often ignored, and brands should prioritize showcasing their most recognized products to new visitors. 🤯 Losses provide invaluable insights: Losses can uncover weaknesses, inefficient processes, or unmet customer needs. 📈 Losses push for optimization: The pain of a loss can be a powerful motivator to analyze, adjust, and optimize business operations. 🚀 Losses fuel innovation: Analyzing why a loss occurred can lead to innovative solutions and new product or service offerings. 💪 Losses build resilience: Learning from setbacks fosters resilience and prepares the business for future challenges. 🤝 Losses strengthen customer relationships: Addressing customer concerns arising from losses can build trust and strengthen relationships. 0:00 - Intro ​2:03 - New users don’t scroll down on homepages ​2:57 - Top half of the homepage for maximum visibility ​4:23 - A significant percentage of new users navigate directly to the menu ​5:40 - Educational and user-focused navigation ​6:55 - Clear use cases can enhance user experience ​8:02 - Simplifying homepage architecture ​9:01 - Rotating banners are ineffective ​10:00 - New product placements ​10:21 - Benefits of personalization for returning users ​10:53 - Focusing on established products over new releases ​12:02 - Redesigns rarely lead to immediate metric improvements ​12:48 - Data-driven decisions over emotional ones ​14:11 - Using Google Analytics to inform redesigns ​15:02 - Don't assume brand owners understand customer needs ​16:06 - Informing future decisions with past experiments ​17:20 - Don't rely on best practices without testing ​20:45 - Empathizing with new users to improve website navigation Follow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/ Ron Shah - / obviceo Ash Melwani - / ashvinmelwani Chew On This - / chewonthisdtc

💰 Join the Tomorrow Brand Challenge to enter to win the biggest prize in ecommerce history 🔗 https://tmrwbrand.getrecharge.com/ 🔁 Recharge - The subscription management platform that powers the growth and retention strategies of more than 20000 brands. Learn How Recharge Can Help Automate Recurring Payments & Billing for Your Ecomm Business 🔗 https://hubs.ly/Q02Hf0GN0 In this first episode of the Tomorrow Brand podcast, Ron Shah, CEO of Obvi, and Jen Gray, SVP of Marketing at Recharge, delve into the evolving consumer landscape, focusing on the role of subscriptions in building the brands of tomorrow. They discuss the impact of Millennial and Gen Z expectations, the importance of routine, and strategies for brands to adapt and thrive in the “routine economy.” 🌎 Subscriptions are no longer just about convenience, but also about providing value and building community. Brands need to consider the entire subscription life cycle and how it can elevate the consumer experience. 📈 Investing in subscription acquisition is worth it, despite higher upfront costs, because of the higher LTV and easier retention compared to one-time purchases. 🤸‍♀️ Gen Z values variety and niche offerings, unlike Millennials who prioritize consistency and brand loyalty. Brands must adapt to this changing expectation by diversifying their product lines and creating moments of delight. 🎉 The “routine economy” is the next level of economic value, where brands must become integral parts of a consumer’s daily life. 🚀 Recharge is launching the “Tomorrow Brand Challenge” with almost a million dollars in prizes to encourage brands to innovate and grow their subscription programs. 0:00 - Intro. 1:26 - Importance of creating a Good prouduct.​ 2:00 - Embedding subscription thinking into product development.​ 4:09 - Prioritizing recurring business for long-term success.​ 5:02 - Subscriptions drive value and customer loyalty.​ 6:05 - Subscribers' increased LTV.​ 8:06 - Understanding metrics that matter.​ 10:00 - LTV is essential for subscription success.​ 13:17 - Powering routines through subscriptions. ​14:49 - Understanding consumer behavior and priorities.​ 24:24 - Gen Z's consumer mindset.​ 25:04 - Options and experiences vs price.​ 26:00 - Decision overload on social media.​ 29:05 - Becoming part of consumers' routines.​ 32:02 - Positioning products based on consumer needs.​ 35:11 - Optimizing subscriptions for maximum customer retention.​ 38:04 - Testing different strategies for subscription success.​ 41:06 - Reward programs' impact on customer loyalty.​ 44:07 - Analyzing subscription programs for success. 46:43 - Tomorrow Brand Challenge. Follow us: Ron Shah - https://x.com/obviceo Jen Gray - https://www.linkedin.com/in/jen-l-gray/ Recharge - https://x.com/RechargePayment

💰 Aftersell - AfterSell's Shopify upsell app helps brands create a cart, checkout, & post purchase upsell experience to boost sales by 30% 🔗 https://www.aftersell.com/In this episode of Chew on This, powered by Aftersell, Ron and Ash are joined by Dhruv, co-founder and CEO of AfterSell. Aftersell is a Shopify app that helps brands increase their revenue through post-purchase upsells and cross-sells. Dhruv discusses the value of A/B testing post-purchase offers, common hesitations from brands, effective strategies for increasing average order value (AOV), and the UDC method. 💡 The power of AB testing: Don’t be complacent with your upsell strategy. Continuously test different offers to find the best combination for your specific audience. 💸 Network offers are not brand killers: Instead of fearing the impact on brand perception, consider network offers as a way to generate additional revenue and potentially reinvest in marketing. 📈 The quantity test is a game-changer: Offering multiple units of the same product at a discounted price can significantly boost AOV, even if the conversion rate slightly drops. 🤝 The UDC method offers a structured approach: By focusing on Upsell, Downsell, and Cross-sell, you create a strategic flow for presenting additional offers and maximizing customer value. 🚀 Experimentation is key: Constantly test and refine your post-purchase strategy, as it’s a dynamic area where new opportunities emerge frequently. 0:00 - Intro. ​2:00 - Combating challenges with iOS changes and improving acquisition strategies.​ 4:07 - Upselling and cross-selling to increase conversion rates and profitability.​ 10:08 - Aftersell offer testing to find winning offers for different customer segments. ​13:09 - Testing multiple variations of offers to maximize revenue. ​15:10 - Network offers and purchase upsells increase revenue per order. ​17:02 - Adding small cushions like purchase upsells boost the bottom line.​ 19:32 - Default discounts and post-purchase upsells enhance revenue per transaction.​ 21:08 - Offer complementary products with post-purchase upsells. ​26:00 - Cross-selling consumables.​ 27:01 - Positive product reviews increase customer's likelihood to buy more. ​28:03 - Long-form content on upsell pages.​ 29:03 - UDC method.​ 30:02 - Show relevant products on upsell pages based on customer behavior.​ 31:08 - Treating upsell pages like landing pages for customer education. ​32:57 - Tailoring upsells for new vs. returning customers.​ 33:16 - Long-form content and product education to drive customer purchases.​ 35:06 - Offering multiple tailored offers to cater to different customer segments.​ 41:41 - Network offers to create a closed-loop ecosystem for brand growth. 45:18 - Final chew. Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

A few weeks before Solomon Choi's passing, we had the privilege and honor to sit down with him and learn about his journey. After condulting with his wife, she encouraged us to release the podcast as it was recorded in memory of him. We hope that all listeners can learn from and appreciate Solomon's wisdom as much as we did. In this conversation, Solomon talks about how he founded 16 Handles, a self-serve frozen yogurt shop that became a New York City staple. He also shares his insights on building a brand in a competitive landscape, and the importance of customer obsession. He emphasizes how essential it is to be adaptable, stay true to your brand, and embrace new technologies to connect with your target audience. Rest in Peace, Solomon 🕊️ 🍦 Solomon’s story highlights the importance of customer obsession and adapting to the evolving needs of your target audience. 🚀 Early adoption of social media and delivery platforms gave 16 Handles a competitive advantage. 🧠 The importance of continuous learning and seeking knowledge from other industries. 🤝 Partnering with like-minded individuals can lead to successful exits and a new chapter for your brand. 💪 Don’t be afraid to take risks and embrace the “burning the ships” mentality when you believe in your vision. 0:00 - Intro. ​2:27 - Bootstrapping 16 Handles and growing to 41 locations.​ 5:02 - Strategically targeting NYU students for reliable customer base.​ 9:08 - Focusing on customer experience and differentiation to compete with competitors.​ 15:01 - The importance of building a lasting brand over following trends.​ 17:09 - 16 Handles' early adoption of delivery platforms.​ 19:00 - Solomon's customer obsession and customization approach.​ 24:00 - Evolution and transition in trying different things to cater to specific customer needs.​ 24:34 - Importance of customer appreciation for long-term success.​ 25:28 - Emphasizing customer retention and building loyalty.​ 26:12 - Customization approach and flavor adjustments for products. ​27:09 - Strategic risk-taking and wealth of knowledge in business.​ 29:02 - Importance of finding competitive advantages in the market.​ 31:16 - Leveraging overqualified staff for business success.​ 32:13 - Learning from industry leaders and making strategic partnerships.​ 35:10 - Focusing on community and brand resonance over funding.​ 38:00 - Continuous learning and adaptation in the business landscape.​ 41:05 - Staying true to your brand's story and values for long-term success. 45:52 - Final chew. Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Sponsored by:📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them.🔗 https://sendlane.com/chewonthis Tyler Rutstein, Chief Brand Officer at Overtime, discusses the company’s success in sports media, IP creation, and e-commerce. He highlights the importance of building a strong brand, understanding the target audience, and staying ahead of trends in a rapidly changing digital landscape. 🏀 Overtime has a strong content team that produces real-time content during games, keeping their audience engaged and informed. 👕 Overtime’s approach to apparel is unique and incorporates a strong brand identity with a focus on limited-edition drops. 🤝 Partnerships with brands like SpongeBob and Nike are a key aspect of Overtime’s business, driven by a strong network and understanding of the market. 📈 The company has expanded into youth apparel and performance apparel, reflecting the evolving needs of its audience and catering to specific market segments. 💡 Tyler emphasizes the importance of being widely read and staying informed about trends across various industries to gain inspiration and adapt to the ever-changing digital landscape. 0:00 - Intro. ​1:00 - Overtime's business approach to commerce.​ 3:35 - Overtime's collaborations with influencers like Shaq and Zo.​ 5:07 - Overtime's focus on creating a lifestyle brand.​ 7:08 - Emphasizing engaging with the audience.​ 8:09 - Focusing on advertising and partnerships to drive new energy.​ 11:08 - Untraditional approaches to partnerships and collaborations. ​17:10 - Overtime's unique design work for its apparel.​ 23:04 - Expanding product categories to cater to a wider audience.​ 26:31 - Approach to retail and marketplaces for apparel sales.​ 28:07 - Challenges and strategies in building an e-commerce business.​ 30:06 - Considering different business models.​ 33:06 - Brand marketing and engagement on social media.​ 39:00 - Innovating content formats for social media platforms.​ 41:01 - Leveraging user-generated content for brand campaigns.​ 43:47 - Out-of-the-box thinking in marketing strategies. 46:21 - Final chew. Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Sponsored by:📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis In this episode of Chew on This, Bruce Smith, founder and chairman of Hydrow, shares his journey of building the successful rowing machine company and Peloton competitor. He discusses the challenges of scaling a business, the importance of passionate belief in your product, and how to navigate a shifting market. He also emphasizes the importance of staying true to your brand’s North Star and creating a strong, cohesive brand identity. 🚣‍♀️ Passion fuels funding: Bruce’s deep knowledge of rowing and his genuine belief in the product helped him secure early investment even without a formal pitch deck. 💰 Navigating the market: The shift from easy access to capital during the pandemic to a more cautious investor landscape forced Hydro to refocus on efficiency and lean in on what works. 📈 Attribution is king: Moving away from a mass market approach and building a strong in-house performance team allowed Hydro to see significant growth in unit sales and a decrease in CAC. 🌟 Celebrity influence: Strategic influencer partnerships, like with Kevin Hart, have been instrumental in Hydrow’s success. 🧭 Stay true to your North Star: Bruce emphasizes the importance of staying committed to your brand’s promise and creating a cohesive brand identity across all aspects of your business. 0:00 - Intro ​1:20 - Moving from Canada to the US to pursue entrepreneurship​ 4:10 - Changes in the cost of money and venture capital​ 6:28 - Having a phenomenal product for fundraising ​9:04 - Passion and expertise in fundraising​ 11:59 - The journey of Peloton vs the world of rowing ​16:05 - Price points and changes in consumer behavior​ 18:20 - Strategies for marketing and building brand awareness ​20:08 - Positive growth and traction in unit sales​ 23:25 - Hydrow's approach to influencer marketing​ 24:21 - Kevin Hart and Hydrow​ 25:47 - Affiliate marketing and choosing influencers carefully​ 26:31 - Taking marketing risks that align with the brand​ 28:11 - Value of brand equity and impact of collaborations​ 29:00 - Content creation and brand awareness in marketing strategies​ 31:17 - Restructuring Hydrow post-pandemic ​37:05 - The future of Hydrow - IPO? ​39:02 - Adapting to market trends and being open to new opportunities 44:43 - Final chew Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc