Happy Ears: Why You Keep Losing Deals | CS005
Something I’ve noticed with a lot of entrepreneurs and sales reps that kills a lot of their deals is what I call “Happy Ears.”
In this episode of the podcast, I’m going to tell you how to stop doing that. And how to dig deep during discovery so you identify any and all red flags.
And I have a story about an interview that I did today and I found something that I didn't want to hear, but it really could have cost us dearly later. And I'll get into that in a bit. But first, what’s Happy Ears?
You'll Discover
- What are Happy Ears and how can you stop doing it?
- Why sales calls are like haunted houses
- The true source of your success - whether that's how much money you make or the results you get for your clients
- How to discover deal-breakers that disqualify your prospect on sales calls
- And much more!
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