We're exploring the dark side of persuasion. Skip this if you're easily offended.
There's a fascinating TEDx talk by Tim Larkin, a former military intelligence officer, called the Paradox of Violence. His thesis is that in order to protect yourself, you need to understand violence. And to understand violence, you need to study criminals.
Studying pimps and pimping is essentially the same concept. Like violence, persuasion is just a tool. It can be used for good or evil. And to know the full extent of persuasion can do, you must study those who use the tool in ways you may think are immoral, unethical, or even criminal.
Think of today's podcast as Pimpology 101, where I introduce you to what pimps call "the Ism."
You'll Discover
- The principle of magic in sales
- Why pimps dress and talk the way they do
- The true power of persuasive speech
- How pimps turn the tables of thousands of years of human behavior
- And more!
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