018 | Inside Car Dealership Advertising | Jill Jagger, Retail Marketing Director

Y'all keep asking about local car commercials and the expert is on this week's episode! Jill Jagger, a 25-year veteran of the auto dealer world, joins me to answer your questions about how dealerships work, why local car ads tend to be awful, the relationship between car brands and their dealers, incentives, how and when to buy a car, and FINALLY address the debate about why car commercials feature neutral license plates!