026 | Demystifying Digital Production | Don Lupo, Digital Producer

If you work in advertising -- or even if you don't -- you've surely heard about the "Digital" wave. Many marketers, advertisers and agency people are enamored with the digital landscape but often get it wrong; chasing digital trends and wasting valuable marketing dollars on low-impact digital channels. Don Lupo, an LA advertising executive who has spent his career in digital production, joins Commercial Grade to demystify all things "digital." Don explains the ins and outs of digital production, breaks down the consumer journey and digital production process, and shares exactly what marketers need to do to get "digital" right.