Tara Mckenty - Creating at Google, Shepherding Ideas, How to Mix Google with Dog Food And how Tara's Tackling Diversity and Inclusion with her Google 20% Time.

In this episode I speak with Tara Mckenty, Creative Head for Google in the Asia Pacific Region. Tara is an absolute creative powerhouse! We unpack why the best creative ideas come from really understanding the audience you're creating for on a deep level. Tara brings to life some of her best ideas that have earned her some of the most prestigious accolades in the advertising industry from Cannes Gold Lions , D&AD Pencils, Clios and Effies. I can't wait for you to hear the story about Penny the Pirate and how Tara has managed to brilliantly combine ideas for Google with dog food and also The Wiggles. We also dive into her creative process, what it's like being a creative working at Google and the powerful initiative called Rare that Tara has created with her 20% Google time. Rare is a global program that provides equitable opportunities for underrepresented creatives to thrive at every stage of their career. You can find more info about Rare (and Tara) here https://rare.withgoogle.com/ And you can find me, Nicole Velik here www.theideasbodega.com.au