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Cup of Ambition Podcast

Cup of Ambition Podcast S1[9]: Christine Moghadam of Corc Yoga

Cup of Ambition Podcast
Cup of Ambition Podcast

Christine Moghadam first got the idea of a cork yoga mat when she traveled to Portugal and learned about the amazing cork trees that dot the landscape. Cork is sustainable, naturally anti-microbial, and the harvesting process is a high-wage job for workers. She realized it would be the perfect material for a yoga mat, and Corc Yoga was born.

Made from 100% organic cork sustainably harvested from Portugal, Corc Yoga is committed to providing the most natural products to yogis around the world while supporting sustainable practices, fair wages, & a clean environment. For every yoga mat sold, Corc Yoga donates a percentage of every sale to support a variety of youth mental health programs in Portugal and abroad. Christine tells us how she created the company and diversified the product line, why sustainability is so important to her, and how the company gives back and supports mental health programs. We also discuss the 2021 Corc Yoga Retreat in Portugal. 00:06:40: What is Christine's job and where does she work? 00:08:00: What's the Corc Yoga origin story? 00:12:30: How is cork a sustainable material? How is it harvested? 00:17:00: What does the day-to-day look like for a busy mom and CEO? 00:23:00: How does Corc Yoga give back through its philanthropy? 00:26:05: How has Christine built her team? What does she look for when hiring? 00:31:11: What are the rewards and challenges of Christine's job? 00:37:13: Back to the Future: what advice would Christine give to her younger self? 00:44:10: Marketing - what's worked and what hasn't? 00:46:00 Listener questions and our final Lightening Round segment
Cup of Ambition Podcast
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