Cup of Ambition Podcast S2[2]: Marketing Expert Julia Croddick of Glow Marketing Group

Julia Croddick is a marketing guru with an enviable resume - she got her start working for such prestige print magazines Town and Country, Bon Appetit, WWD, and InStyle, then moved to various executive roles for Melcher Media, Culture Trip, and Future of Storytelling. Julia then struck out on her own to create Glow Marketing Group, bringing her endless wealth of sales and marketing knowledge to help democratize the beauty, wellness, and cannabis industries.

Julia tells us how she helps her clients go from concept to shopping cart, and all of the rewards and challenges along the way. She gives invaluable advice for startup beauty brands and anyone interested in how to market a product.

00:04:10: What's Julia's job and what does she do?

00:05:18: What has Julia's career path looked like? How did she strategically build her career?

00:10:50: Are there still jobs in print media? What's the state of the industry now?

00:15:02: Why did she start Glow Marketing Group?

00:23:29: What are some of her favorite beauty and wellness brands? What industry trends is she seeing?

00:30:18: What misconceptions are there about the beauty and wellness industries, and about getting a product to market?

00:43:40: What are the rewards and challenges of her job?

00:58:34: What advice would she give to someone looking to quit their 9-5 to start their own company?

01:04:00: What advice does Julia have for successfully marketing during the COVID-19 pandemic?

01:12:00: What's next for Julia and Glow Marketing?

01:18:00: Back to the Future: What advice would Julia give her younger self?

01:29:00: Listener Questions: we had a ton!

01:58:00: Lighting Round