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Custom Made

CM51: Scaling Hubspot's Products, and Building Successful Product Companies w/ Christopher O'Donnell

Custom Made
Custom Made
This is episode #51 of Custom Made, and this week I’m excited to be sitting down with technologist, musician and public speaker - Christopher O’Donnell, Senior Vice President of Product at Hubspot. HubSpot offers a full platform of marketing, sales, customer service, and CRM software - plus the methodology, resources, and support - to help businesses grow better.

Christopher has built dozens of web and mobile products ranging from language learning for the US military to the most popular free CRM product in the world, recorded dozens of albums across a variety of musical genres, and spoken to audiences of over 10,000 people.

His role as SVP of Product at Hubspot, a public tech company, makes him a staple in the product management community and frequent lecturer at MIT Sloan and major corporations.

Outside of his day job, Christopher spends his time as songwriter and guitarist for the band The Providers who release music on a regular music basis - be sure to check them out a www.theproviders.com.

During this weeks episode, Christopher and I are discussing the challenges that come with scaling a company from a startup to a large enterprise organization - from managing multiple product offerings, to integrating acquisitions, to cultural shifts that need to be planned for.

We go into detail on how Hubspot grew from $50MM in revenue to 10X that amount, and how it has continued to incubate new product offerings and successfully integrate them back into the core business services.

Another key aspect of Hubspot growth has been the following and loyalty it has built around its brand. A big catalyst for this is the annual Inbound conference that is hosted in Boston. We explore the importance of this, and the impact it has on product development, and product communication.

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