We are always reminded of Peter Drucker when stating that “Culture eats strategy for breakfast”.
This quote also summarizes Susanne´s situation pretty well when she started to ramp-up her meal kit concept "Sannan Ruokakassi".
Easier, faster, and more healthy ways to cook should be a no-brainer for everybody who is preparing food but getting people to purchase meals-as-a-service can be a fight against windmills.
Find out how Susanna still managed to persuade doubters and grow her business.
The Top 5 key takeaways from his story:
- Believe in your idea but start small.
- Ask for help if you need help.
- Build up your network.
- Have a clear definition of your ideal customer profile but spread your offering through different channels.
- No shaming in failing. It means that you have at least tried.
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