Itu Chaudhuri

Itu Chaudhuri completed his bachelor’s degree in architecture from SPA, Delhi, but left that profession to pursue his interest in Graphic Design. He started his Graphic design practice in the mid-80s, before the advent of computer desktop publishing. He is the founder and principal designer of ICD - one of the best design studios in India. He runs the studio along with his partner Lisa Rath. Since its inception, the studio has created a huge body of work, across many design disciplines that go beyond the purview of graphic design. On this episode, Itu talks to us about his journey as a designer. He talks about the transition he made, from being an Architect to a Graphic design professional and he talks about starting his own studio. He also talks about the importance of writing down our thoughts and about conscious explicit thinking. Itu shares with us the stories behind some notable client projects the studio has produced.


RELEVANT LINKS

Itu Chaudhuri Design - http://www.icdindia.com
In Which Annie Gives It Those Ones - https://en.wikipedia.org/wiki/In_Which_Annie_Gives_It_Those_Ones
Arundhati Roy - https://en.wikipedia.org/wiki/Arundhati_Roy
Pradip Krishen - https://en.wikipedia.org/wiki/Pradip_Krishen
School of Planning and Architecture - http://spa.ac.in/Home.aspx?ReturnUrl=%2f
Sankho Chaudhuri (Itu’s father) - https://en.wikipedia.org/wiki/Sankho_Chaudhuri
Ira Chaudhuri (Itu’s mother)- http://irachaudhuri.com
Parsis - https://en.wikipedia.org/wiki/Parsis
R K Joshi - https://en.wikipedia.org/wiki/R_K_Joshi
X'Lents - https://www.discogs.com/artist/2061459-XLents
Usha (Iyer) Uthup - https://en.wikipedia.org/wiki/Usha_Uthup
Darkroom - https://en.wikipedia.org/wiki/Darkroom
Typesetting machine - https://www.britannica.com/technology/typesetting-machine
DOS - https://en.wikipedia.org/wiki/DOS
Windows runtime - https://en.wikipedia.org/wiki/Windows_Runtime
Adobe Pagemarker - https://en.wikipedia.org/wiki/Adobe_PageMaker
Communication theory - https://en.wikipedia.org/wiki/Communication_theory
Aurobind Patel - https://www.designindaba.com/profiles/aurobind-patel
Italic script - https://en.wikipedia.org/wiki/Italic_script
Typography Day 2015 keynote by Itu - https://www.youtube.com/watch?v=xoXq3oJqmTs
NID - http://www.nid.edu
NDTV - https://www.ndtv.com
UX design - https://en.wikipedia.org/wiki/User_experience_design
IIM Ahmedabad - https://iima.ac.in
Haldiram’s - http://icdindia.com/result/Haldirams/
Bhujia - https://en.wikipedia.org/wiki/Bikaneri_bhujia
Economic Times work by ICD - http://www.icdindia.com/project/newspaper-redesign/the-economic-times/136/
Business Standard - https://www.business-standard.com
Times of India - https://timesofindia.indiatimes.com
Nimrod by Monotype - http://catalog.monotype.com/family/monotype/nimrod
Mike Monteiro - https://medium.com/@monteiro
Itu’s Blog - http://icdindia.com/blog/
Specialists vs Generalists - http://icdindia.com/blog/specialists-vs-generalists/
Satyajit Ray - https://en.wikipedia.org/wiki/Satyajit_Ray
Lisa Rath - http://icdindia.com/about-us/
Vernacular Etymology - https://www.etymonline.com/word/vernacular
A Class Apart - http://icdindia.com/blog/class-apart/
Truck art in South Asia - https://en.wikipedia.org/wiki/Truck_art_in_South_Asia
Auto rickshaw - https://en.wikipedia.org/wiki/Auto_rickshaw
Gurgaon - https://en.wikipedia.org/wiki/Gurgaon
Devi - https://en.wikipedia.org/wiki/Devi
Mohenjo-daro - https://en.wikipedia.org/wiki/Mohenjo-daro
Harappa - https://en.wikipedia.org/wiki/Harappa
Dutch Design - https://en.wikipedia.org/wiki/Dutch_Design
Rembrandt - https://en.wikipedia.org/wiki/Rembrandt
Fab India - https://www.fabindia.com
Modernism - https://en.wikipedia.org/wiki/Modernism
Motorsport / Motoracing - https://en.wikipedia.org/wiki/Motorsport
Motocross - https://en.wikipedia.org/wiki/Motocross
Kancha(hindi) - Marbles - https://en.wikipedia.org/wiki/Marble_(toy)
Design thinking - https://en.wikipedia.org/wiki/Design_thinking