Shubhankar Ray

Shubhankar Ray is one the most sought after creative directors and thought leaders in the world of branding. He has developed and mastered a counter-intuitive approach to re-framing and developing modern brands in the 21st century. He started his career as a Scientist, but left the lab early to re-invent and transform some of the world’s top fashion and lifestyle brands including Levi’s, Caterpillar, Camper, Sony and G-star RAW. On today’s episode, Shubhankar shares with us the crazy story behind how he got into the world of branding. He shares his experience of creating a cultural universe around a brand and about designing for fans instead of consumers. He also talks about the influence of Punk attitude and DIY culture on his life and career. And he shares his opinion about the future of branding.

Shubhankar Ray - https://shubhankarray.com
Kyoorius Design Yatra - https://www.designyatra.com
Kolkata - https://en.wikipedia.org/wiki/Kolkata
Manchester university - https://www.manchester.ac.uk
Desmond Haynes - https://en.wikipedia.org/wiki/Desmond_Haynes
The Haçienda - https://en.wikipedia.org/wiki/The_Haçienda
Joy Division - https://en.wikipedia.org/wiki/Joy_Division
New order - https://en.wikipedia.org/wiki/New_Order_(band)
Punk Rock - https://en.wikipedia.org/wiki/Punk_rock
DIY in Punk Music - https://en.wikipedia.org/wiki/DIY_ethic#Punk_culture
Alternative Culture - https://en.wikipedia.org/wiki/Alternative_culture
Happy Mondays - https://en.wikipedia.org/wiki/Happy_Mondays
Street Wear - https://en.wikipedia.org/wiki/Streetwear
Nestle brand portfolio - https://www.nestle.in/brands
JWT - https://www.jwt.com/en/
Ogilvy - https://www.ogilvy.com
Levi’s - https://www.levi.in
Caterpillar apparel - https://shopcaterpillar.com
Shubhankar for Caterpillar - https://shubhankarray.com/Caterpillar
Oliviero Toscani - https://en.wikipedia.org/wiki/Oliviero_Toscani
Luciano Benetton - https://en.wikipedia.org/wiki/Luciano_Benetton
Fabrica - https://en.wikipedia.org/wiki/Fabrica_research_centre
Richard Avedon - https://en.wikipedia.org/wiki/Richard_Avedon
Camper - https://shubhankarray.com/Camper
G-star - https://en.wikipedia.org/wiki/G-Star_Raw
New York Fashion Week - http://nyfw.com
Poetry in the middle of fashion show - https://www.youtube.com/watch?v=N4pyzhtBNyg
Rudyard Kipling’s War Poem - https://www.poetryfoundation.org/poems/57409/epitaphs-of-the-war
G-Star X Leica Camera - https://www.youtube.com/watch?v=dt30epq6j6g
Vitra - https://en.wikipedia.org/wiki/Vitra_(furniture)
Jean Prouvé - https://www.vitra.com/en-us/corporation/designer/details/jean-prouve
Pimp my ride MTV - https://en.wikipedia.org/wiki/Pimp_My_Ride
Jay Z - https://en.wikipedia.org/wiki/Jay-Z
Justin Beiber - https://en.wikipedia.org/wiki/Justin_Bieber ¯\_(ツ)_/¯
Skrillex - https://skrillex.com
G-star Skeleton Dog - https://www.youtube.com/watch?v=VR9sNr1OLwU