You don't need a huge research team to understand your customers and grow your business. In this episode, Stephen shares five analytics and insights tips that companies of all sizes can use to be smarter and more customer-centric. This is an edited version of an interview from the Student Built Start-ups podcast. The five tips covered include:
The Five Analytics & Insights Hacks
1. Customer Advisory Boards
2. The power of benchmarks with data analysis
3. White space maps for marketing positioning AND marketing spend
4. Marketing experimentation
5. The EDC Framework to create a learning plan that can grow your brand or business
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