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by Stephen Griffiths
Digging for Insights

Brett Townsend, Head of North America Insights at Electrolux | Four ways to improve market research

Description

With over a decade of experience at Pepsico and Electrolux, Brett Townsend shares the pitfalls of market research and how we can improve as professionals and as an industry. 

- How marketing research can be more relevant within companies
- The importance of company politics for market researchers
- Nuances of consumer targeting
- How artificial intelligence amplifies consumer insights

You can see the full notes at diggingforinsights.com


Details

Episode 20

by Stephen Griffiths