Paco Underhill, Bestselling Author | Future of Food & Stories from 30 Years as CEO of Global Qual Firm
In this episode, we talk with Paco Underhill, bestelling author of Why We Buy, about his experiences as CEO of a global qualitative research firm, Envirosell. During this episode we cover a number of topics relevant for marketers and market researchers:
1. What we can learn about customer-centricity from a Texas furniture store
2. The power of qualitative research (like web-alongs) even in the era of digital marketing
3. The future of food, a sneak peek of Paco's new book launching next year
4. Paco's personal journey to overcome stuttering to become an international public speaker
For more details, feel free to visit the website for show notes
Diggingforinsights.com/19
The podcast Digging for Insights is embedded on this page from an open RSS feed. All files, descriptions, artwork and other metadata from the RSS-feed is the property of the podcast owner and not affiliated with or validated by Podplay.