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by Stephen Griffiths
Digging for Insights

Program director for MS in Marketing Research at Michigan State, Jessica Richards


This episode wraps up the mini-series on marketing research graduate schools with a conversation with the program director from the largest marketing research grad program in the US. 

Listen to how Jessica transitioned from a military career to insights, and how the program has grown rapidly in less than 10 years. Also learn how the program has used online, distance learning, podcast and mentoring programs to boost its impact for students, alumni and friends of the program. 

See more details at the show notes page:



Episode 7

by Stephen Griffiths