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by Stephen Griffiths
Digging for Insights

University of Georgia's Master of Marketing Research (Part 1 Grad School Mini-Series)


This is the first part of a mini-series on marketing research graduate programs. 

About this Episode

In this episode, we'll get to hear from Marcus Cunha Jr, the Director of the Master of Marketing Research program at the University of Georgia. As one of the oldest of the US MMR programs, Dr. Cunha shares an overview of the insights industry, discusses his path as professor and shares the skills that are most valued by recruiters. Whether you are a prospective student or an experienced insights professional, this episode has something for everyone as Dr. Cunha shares the backstory of one of the most prestigious institutions in the market research industry.

About the UGA MMR

The Terry Master of Marketing Research program was the first of its kind. In 1979 there was a need for high-caliber marketing researchers and so, in conjunction with some of the leading marketing professionals in the field, UGA faculty developed an 11-month program focused on real-world marketing research problems and insights into consumer behavior.

The UGA MMR program is one of the top programs for developing skilled marketing research professionals and executives, and has more graduates than any other program. Visit  to learn more.

Helpful Links

UGA MMR Summit -- https://www.futureofinsights.com/
UGA MMR Overview -- https://www.terry.uga.edu/mmr/
Episode Show notes -- http://diggingforinsights.com/4


Episode 4

Season 1

by Stephen Griffiths