Dinner For Two, With Shelley Sullivan

In episode one of Dinner For Two, host Alyce Tran sits down with Shelley Sullivan, CEO and Founder at ModelCO and MCoBeauty.

The theme of this episode is around starting and launching a business, and Shelley Sulilvan, who has built a global beauty business and become a household name over the past two decades, has the ultimate start-up story. Shelley created a first-to-market heated lash curler called Turbo Lash Wand, followed by Tan Airbrush In A Can (the world’s first airbrush self-tanning spray). With two global product hits, she then expanded the ModelCo range, launched brand collaborations, and finally, her second brand MCoBeauty in 2016.

In this episode, you’ll hear about:

• The first steps to launching a business
• How businesses gain momentum
• Distribution strategies
• Determining a marketing strategy and brand collabroations

Alyce also shares her experience incubating and growing new businesses, and navigating that feeling of ‘starting again’ from scratch.

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This podcast is presented by POPSUGAR.com.au.

POPSUGAR Australia and Alyce Tran acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.

Producer: Emilee Turcato at SCA

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