Jordan West takes us through the secrets to his incredible success with TikTok shop! Jordan is a multiple eComm brand owner, eComm agency owner all around e-Commerce growth expert and he has a tonne to share with us today, In this episode, we talk about- How TikTok changes the way we interact with influencers How to get UGC for your ads via TikTok shop How the brand Frost Buddy scaled their business with TikTok shop How to get a hold of creators that crush Hacks to repurpose UGC for multiple purposes How to manage a huge number of influencers What kind of brands do best on TikTok shop How to SEO your listings on TikTok What is fulfilled by TikTok and how to set it up Should you run TikTok ads for your shop? Twitter- @jordantwestecom Website- https://upgrowthcommerce.com/

Join us this week as Shopify maestro Clayton Bates shares the ultimate secrets to uplevel your Shopify store. Don't miss out on the insider tips from a true veteran of Shopify: Common mistakes people make with Shopify Tricks to a more effective Shopify homepage Which review platforms he love Tips to improve your performance on Shopify store What to put on your ‘about you’ page When should you jump from Shopify to Shopify plus What are the benefits of Shopify plus How to approach design for a brand new Shopify store Importance of UX (user experience) and UI (user interface) design in e-commerce How to ensure your Shopify store grows with your business What is the need to update your Shopify website often to convert more Efficient Apps for e-commerce Shopify stores Shopify vs non-Shopify themes: How should you approach it Find Clayton- Youtube - Clayton Bates Shopify Expert Website - www.inspiresmallbusiness.com

Webtopia’s Email marketing lead Mo Magdy talks us through the ideal flow strategy that doubled a client’s revenue. This is a special episode where we discuss how a brand’s monthly email flow revenue percentage went from 10% to 17.6% using email flows What is an email flow How to segment your email list better How to send fewer campaigns and still hit the growth goals The five main email flows that an e-commerce company should have Detailed 5 email welcome and post-purchase flow structure Why is it important to test different offers to figure out which ones convert best.

Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing - today she is here to talk about how behavioural economics affect your business and consumer psychology. Secrets of the brain that are most relevant to e-commerce How the brain works and how it can be applied to your marketing Why knowing how to communicate with your customers is a game-changer User-buyer psychology to get more sales How can you apply behavioural economics to make your website and ads perform better Where do you begin to learn about consumer psychology 16 concepts to apply behavioural economics to your eCommerce business Why is framing your offer is important for marketing What is priming and why is it important for brand-building What is the peak-end rule in marketing? How choice architecture impacts your e-commerce business Fun idea to tackle your 404 errors page Find Melina - Website : thebrainybusiness.com / @thebrainybiz Try before you buy : Get a free chapter of any of Melina’s books by going to: www.thebrainybusiness.com/jessie

Something a little different this week - a fireside chat between Webtopia’s CMO/Founder - Jessie Healy, our CEO Tristram Dyer and our Head of Growth - Ben Dyer about the 4 key marketing shifts to become a $10M eCommerce brand. We are lucky to have a view ‘under the hood’ of 30 fast-growing eComm brands - we have noticed some key shifts that brands need to make to their marketing to make break the $10M ceiling. Listen up as we cover: Why your brand hasn't yet broken this ceiling Common traits we see in high-growth, scalable eComm brands 4 shifts you can make to set yourself up for growth in 2024

This week I chatted to Emeric Ernoult, the Co-Founder of Agorapulse (social media management platform used by more than 11,000 businesses across 180 countries) about social media strategies that convert social engagement into revenue (with real business examples). How organic social media ROI is not a myth, but you have to change your approach to get results. This is what we cover: How to measure ROI of your organic social - without the manual labour Why addressing a specific passionate crowd of people bring you the most conversions Why is tooling so important to take away from all the manual work What are the best social channels and formats best for an e-commerce business Winning strategies to use on Pinterest for eComm How to fill your content calendar Which social channels should new brands focus on Find Emeric on LinkedIn- https://www.linkedin.com/in/ernoult/

With more than a decade of experience in eCom & digital marketing, retention marketing expert Alex Greifeld shares her insights on life cycle marketing. In this episode, we dive deep on topics of- Key phases to customer life cycle: prospect phase, nurture phase and loyalty phase Why your strategy should be different for loyal customers vs new customers Strategies to convert a one time customer into a loyal customer How 50% of the loyalty is built before first-time purchase via brand marketing How promoting best sellers on your most expensive channels lift your conversation rate The 30 first golden days of communication: Period to retain more customers What mistakes brands make which don’t help customer retention What metrics to use for brands to check their retention strategies Strategies for direct mail for ecomm brands Mistakes commonly made during loyalty programs How to strategically approach your retention in 2024 Find Alex Greifeld on - https://nobestpractices.co/ https://twitter.com/heyitsalexP http://nobestpractices.co/newsletter/

Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing - today she is here to blow our minds with insight into the way we price products. Her new book - The Truth About Pricing is out next month and explains the neuroscience of consumer behavior and how we can use it to improve pricing, increase sales and create better “brain-friendly” messaging about our prices. How traditional pricing advice ignores psychology and creates overwhelm Why most buyers don't actually make decisions based on price How the brain makes decisions, and why is this important when it comes to pricing The difference between a value business and a quality business and why it is important to decide which one you are. How status quo bias and loss aversion affect business owners when they are making decisions around pricing How brand owners fall into a trap of me-too pricing and how you can avoid it Choice architecture and some of the practical ways that this can be applied to pricing for ecommerce product brands What are ‘nudges’ and why they are important What is the best number to end your prices with? To hear more from Melina follow her at @thebrainybiz pretty much everywhere (also “Melina Palmer” and “The Brainy Business” on LinkedIn). Follow #TruthAboutPricing to connect and see insights from others. Get a free chapter of any of Melina’s books by going to: www.thebrainybusiness.com/jessie

With more than half a BILLION in ad spend under his belt - Barry Hott knows a thing or two about making ads that convert. In this episode he dishes the dirt on both his unique approach to Ugly Ads and how he structures ad accounts to give the algorithm the best data to find winners. How Barry uses ChatGPT to help him research ad ideas How to figure out what your audience wants - by immersing yourself in their whole world. The pros and cons of Foreplay.app and how Barry thinks about it differently. How to make your ads fit in to the feed so they don’t get skipped Authenticity and why you can’t fake it How to choose the right products to focus on for ads. Is dynamic creative testing right for you? The three two two method for Dynamic Creative Testing Best apps for working in the biz - Capcut, Descript, foreplay etc

This week I sat down with one of the sharpest minds in marketing - Hawk Media CEO Eric Huberman, Hawke Media is now valued at over $150 million, and one of the fastest growing marketing agencies in the United States. The three most important principles of marketing : Awareness, Nurture and Trust The two main reasons a business will fail The most important elements of trust-building in marketing and how you can achieve them. Why you should never build a business targeting a customer with no money! Building a business for enterprise value vs sustainable business: what should you aim for How to know if you have a product - market fit Find Erik on LinkedIn : https://www.linkedin.com/in/erikhuberman/

In this podcast episode, we cover topics on- At what stage should you start selling their product on Amazon What categories of products are best on Amazon Why are the the first 18 months crucial Launching your product on Amazon The three C’s of Amazon marketplace: Competition, commercials and competition What is an “A plus content” on Amazon What are the biggest challenges DTC brands face Best practices: Amazon Paid advertising What are the pricing strategies to consider before selling on Amazon vs your website Big changes afoot on the platform Find Hamish on LinkedIn: https://www.linkedin.com/in/hamishconway/

This week, I sat down with Webtopia’s very own email marketing lead Mo Magdy to chat - Mo breaks down the exact playbook we are running for our 7 and 8 figure clients so you can steal our secrets. In this episode you will learn: The optimum to start sending out Black Friday emails How to segment your email list for peak season success How to approach strategy for different segments of your email list How to attain more deliverability during the Black Friday period How to execute early access to your Black Friday deals How your flows should change during Black Friday Our optimum sending schedule for Black Friday weekend. How to tackle Cyber Monday

If you have been avoiding the data in your eComm business - then this is the episode for you. Courtney Lindau Lee is here to make it easy for you to get comfortable with your eComm data - and learn how to gain insights that could uncover hidden profit and allow you to grow faster. We cover: The best tools to track your data How to avoid the mistakes people make with data in their business Some GA4 Tips and Tricks What are the difference between universal analytics and google analytics 4 Attribution - when and how to dive into this minefield Looker Studio vs google analytics - Which is the right one for your business Find Courtney on LinkedIn- Courtney Lindau Lee - https://www.linkedin.com/in/courtneylindau/

This week, join us as we take a deep dive into: How to maximize average order values The biggest conversion rate optimization mistakes - and how to avoid them How you can review and edit AI-generated content via Optimonk How user-centric feature development can help identify features that resonate with your users Tackling CRO and Facebook ads challenges Understanding the difference between zero party and first party data Effective ecommerce strategies - email marketing, product videos, and live demonstrations Hungry for more ecomm insights? Check out Optimonk’s incredible resource library at https://www.optimonk.com/templates/use-cases Follow Eric on LinkedIn- https://www.linkedin.com/in/ericmelchor/

This weeks episode is a special one! I sat down with the senior media-buyers from Webtopia - to find out what is working now in the ad accounts - stay tuned to find out more on: Success we are seeing with Web+Shops Campaigns on Meta Demystefying Cost Cap campaigns A Tactic for using Bid Caps to speed up ad delivery during a short campaigns A strategy for capturing high-quality email audiences - that convert at up to 10% How we are testing creative now A tip for maximising conversions as the season changes On the pod was: Charlotte Sargeant - Head of Paid Social Strategy Ben Dyer - Head of Growth Seif Quattan - Senior Paid Social Strategist -Meta Arun Easwaran - Senior Paid Social Strategist -Google

This week I sat down with the hilarious and whip-smart Jess Cervellon from Feastables, to chat about all things customer experience. In this jam-packed episode you’ll learn: How to make each customer feel like a VIP customer What stage should brands focus on customer experience Why you need to make a detailed map of post and pre purchase customer behavior The importance of a product feedback loop What metrics your CX team should be tracking What are the best tools for CX In house or Outsourced CX team - what is better for your brand How to use feedback and product review to understand what your customer Reach Jess at - Jess Cervellon on LinkedIn Website - https://jesscervellon.com/

Show Notes- Insider secrets to a massive Kickstarter campaign Pre-campaign preparation and lead generation for Kickstarter Ekster’s journey: From initial campaign to phenomenal growth Building a strong team and performance marketing strategies Mastering the art of advertising and scaling A peek behind the curtain of an 8-figure creative process Nailing short form viral video as a product brand Becoming a B Corp: Sustainability and Growth How to navigate setbacks Olivier's Socials Instagram - @oliviermomma / @eksterwallets

This week I sat down with Kurt Elster - the internet’s resident expert on all things Shopify. If you are wondering why to pay attention to in this latest update, and how it is all going to work - then listen up, we dive into: The most notable of the 100+ Shopify Updates Shopify’s AI assistant- sidekick and how it will actually help you. Shopify’s AI powered tool - Shopify Magic Shopify bundles native tool Native Subscriptions add-on - and how it compares to apps you might be using One page Checkout and its potential massive impact on your conversion rate. Checkout extensions and what this means for you! What can you expect from Shopify in future Kurt's Twitter- @kurtinc Jessie's Twitter- @Jessie_Webtopia

Host Jessie is here to spill the beans and empower you with insider knowledge that'll revolutionise your ad game! In this special episode Jessie shares a training on her agency’s framework to create winning ads and embrace the power of psychology! Tune in to find out * How emotion and storytelling can be the powerhouse behind your ad success * Stand Out, Be Bold: Embrace Uniqueness: how to stand out from your competitors and create ads that break the mould and mesmerise your audience! * How to evaluate data and harness customer and review research * Reel Them In: The Power of Hooks in Ads! Craft irresistible hooks and keep them captivated throughout! Your ads are about to level up with these game-changing strategies!

Ready to take your brand to new heights? This week we are joined by fast-growing recycled baby-gear Good Buy Gear's Brand Communications Lead, Maddy McLean. In this episode we dive into valuable insights and practical tips to help you master key aspects of brand growth. *Mastering the Posting Cadence: Discover the art of thoughtful posting that keeps your audience engaged and craving more. We'll share expert techniques to strike the perfect balance between frequency and quality, ensuring your brand stays top-of-mind without overwhelming your followers. *Influencer Marketing Unleashed: Learn how Good Buy Gear harnesses the reach and influence of social media stars to drive your brand's growth. *Positioning for the Pinnacle: We'll explore the importance of crafting a unique brand identity that captures hearts and minds. Rise above the competition and secure your spot at the top! *Landing an Investment for Your Brand: Maddy shares invaluable tips and tricks to attract investors and secure the funds you need for growth. Growing Your Customer Base from TikTok: Explore the untapped potential of TikTok and learn how brand X is harnessing this channel to great success. The Importance of Testing Content on Social Media: Discover why testing content is a game-changer for your brand's social media success. The Power of Authenticity in Driving Traffic: Learn how being honest in your blogs can drive more traffic to your brand. The benefits of honesty in building a loyal following. Don't miss out on these valuable insights and actionable tips! Download this episode now and accelerate your brand's journey to success.