Breaking out of the "messy middle" of the buyer's journey w/ Seraj Bharwani
Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Seraj Bharwani Chief Strategy Officer at AcuityAds.
Stuff we discuss:
- Importance of engaging the audience throughout the journey
- Challenge of fragmentation
- Managing the mid-funnel gap. i.e. "The messy middle"
- Messaging, consistency, and getting over barriers
Learn more about AcuityAds
Connect with Seraj on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
The podcast B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing is embedded on this page from an open RSS feed. All files, descriptions, artwork and other metadata from the RSS-feed is the property of the podcast owner and not affiliated with or validated by Podplay.