Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Nancy O’Leary, Director of Marketing Strategy at Custom Direct.

Highlights:

Strategies for getting value from LinkedIn posts
Difference between a post and an article
The benefits of using a content calendar

Learn more about Custom Direct

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Facilitating digital transformation for manufacturers w/ Nancy O'Leary

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If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape.

Hosted on Acast. See acast.com/privacy for more information.

Facilitating digital transformation for manufacturers w/ Nancy O'Leary

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