Likely and Unlikely Search Engine Ranking Factors – Podcast EOTOB #2
In the 2nd episode of the Essential Of The Online Business Podcast I will cover:
- Twitter launching interest-based targeting,
- authorship as a ranking signal to Google,
- how the newly released Twitter timeline widget rivals the Facebook Like box,
- likely and unlikely Google ranking factors,
- and many more!
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Google Search Engine Ranking Factors
Likely signals:
- backlinks from .gov and .edu sites (although this might just be a strong correlation)
- depth of visits and returning visits
Unlikely signals:
- bounce rate
- time spent on a page
- traffic
- domain suffix, like .com for worldwide, not country-specific sites
- number of Likes, Fans, Tweets and Followers
News, sites and tools mentioned
News segment:
- News: Authorship is not a ranking signal (yet) and what's to come (source: interview - Search Engine Journal, CTR Boost - SEOMOZ). Also read how to claim authorship in Google.
- Tool: Authorship Markup Testing Tool
- News: Twitter launches interest targeting for Promoted Tweets and Accounts
- News: Twitter releases a timeline widget to rival Facebook Like Box (source and examples: Marketing Land)
- Tools: Facebook Like box, Twitter Widget, 3rd party Google+ widget, Social Media User Detection for any site and for WordPress
Recommended content:
- Case studies of 150 Facebook Pages Campaigns, segregated by industries
- Sections and content that you need to have on your site
Awesome tip:
Task list and things to consider
- Add and verify authorship markup in Google.
- If you’re into Twitter advertising, review the new interest-based targeting.
- If you’re using the Facebook Like box for displaying posts from your Facebook Page on your website, consider switching it to the corresponding Twitter widget.
- Install Social Media User Detection for any site or for WordPress which will tell you how many visitors to your site are logged in to Twitter, Facebook and Google+.
- Check out the recommended content: 150 Facebook Pages campaigns, segregated by industries.
- Check out the other recommended content: Which sections and what content should you have on your website?
- Consider implementing the awesome tip of the episode, which is a discount on your e-commerce site in exchange for sharing it on social media.
- Follow me on Facebook, Google+ or Twitter @eotob to get the latest news and great content which some of I talk about on this podcast and some I don’t due to time constraints.
- Join my newsletter (fill out the form below) to receive not only the latest updates, sales info and content, but also insane tips that I’m not revealing anywhere else. The first tip you’ll get after singing up is how to instantly find other websites run by your competitors and after that the tips get even better.
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This article was posted on EssentialsOfTheOnlineBusiness.com by Chris Trynkiewicz.
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