How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz

Pragmatic. Experienced. And Bestselling Author or The 1-Page Marketing Plan. Allan Dib is my latest guest on Everyone Hates Marketers, and, as an entrepreneur who built a multi-million dollar coaching business on the back of a book, there’s no one better for me to talk to this week.

Topics Covered:

• (00:00) - Intro
• (02:55) - The story of the 1-Page Marketing Plan
• (06:05) - Business people and marketers should do… less marketing?
• (10:07) - The process of writing a book
• (14:37) - Allan’s simple email marketing strategy
• (19:13) - Your marketing is part of your product
• (21:35) - What do we mean providing value?
• (26:26) - Niching down
• (29:18) - The difference in caliber between clients
• (33:25) - How do you buy back your time?
• (43:45) - Getting yourself out of the delivery
• (52:06) - End

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